MONTREAL, April 2, 2019 /PRNewswire/ -- Grass Valley, a Belden Brand, today launched the Grass Valley Technology
Alliance (GVTA), a new program for technology and solutions providers that delivers improved purchasing confidence and selection
for customers. The certification program gives broadcasters and media organizations access to solutions that are interoperable
with a range of Grass Valley workflow components and platforms. The initiative also provides GVTA members with co-marketing
opportunities and greater market access.
Frankly Media (TSX VENTURE: TLK) (Frankly), the leading lens-to-screen digital platform that empowers media
companies to publish and monetize their content across web, social, mobile and OTT experiences, is the Alliance's first member
company. The Frankly Media Express Platform is a suite of tools that enables live and on-demand streams to be edited, managed and
delivered to any IP connected device. It brings publishers the multiscreen delivery capability they need to maximize audience
value and revenue potential.
"Our customers tell us regularly that they need greater efficiency in how they design and deploy our solutions into their
workflows. Precious time is too often wasted dealing with discrete products from multiple vendors that aren't necessarily built
with interoperability in mind," said Tim Shoulders, president of Grass Valley. "The ability to
offer a tested and configured solution with Frankly, especially in a growing area such as digital video delivery, introduces
clear benefits to our customers."
As the need for greater efficiency in the management and distribution of digital video to connected devices and apps continues
to grow at an astounding rate, the solutions offered by Frankly are particularly valuable to Grass Valley customers. In addition,
broadcasters are increasingly looking to extend their traditional "live" linear broadcast feeds to meet the growing number of
digital end-points. The GV STRATUS video production and workflow management platform is now fully interoperable with Frankly's
SaaS-based suite. Integrating deeper into the world of traditional broadcast, capturing signaling data for precise ad
replacement and metadata for program manipulation downstream is the foundation of true one-to-one advertising and program
decisioning for OTT delivery.
"Frankly's Express digital video platform and Express Producer CMS fits seamlessly with Grass Valley's playout systems and
optimizes content workflows in a way that streamlines content from lens to multi-screen delivery," said Lou Schwartz, CEO of Frankly Media. "The ability to deploy
a platform like ours that has guaranteed interoperability with Grass Valley's workflow gives customers a single platform with
unique advantages over others who are designing systems without this level of collaboration. Being part of the GVTA gives Frankly
the advantageous position of increased exposure in this alliance and Grass Valley's global customer base."
Members of the GVTA will work closely with Grass Valley prior to being awarded certification to ensure compatibility,
interoperability and strategic fit. Member companies will be listed on Grass Valley's website and will collaborate on advertising
and other marketing activities.
Shoulders continued: "This Technology Alliance extends the level of certainty we can provide to our customers, during the
purchase decision process, that deployment will be fast and straightforward. Solutions from certified GVTA members will be tested
and configured to provide a level of certainty that typically doesn't exist in the market today."
For information about Grass Valley solutions and services, please visit grassvalley.com.
Join the conversation at GrassValleyLive: Facebook, Twitter, YouTube
About Grass Valley
Grass Valley is focused on empowering customers to create, control and connect content wherever, however and whenever
it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are
faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously
broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand as well as to tablets, PCs, and mobile
devices.
We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling
better stories to attract and keep viewers. With Grass Valley's integrated solutions that enable flexibility, efficiency,
cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses.
Headquartered in Montreal, Grass Valley has been in the broadcast business for 60 years and is
part of St. Louis-based Belden Inc. For more information, visit www.belden.com.
Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or
its affiliated companies in the United States and other jurisdictions. Grass Valley products
listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and
other parties may also have trademark rights in other terms used herein.
Copyright © 2019 Grass Valley Canada. All rights reserved. Specifications subject to change without notice.
About Frankly Media
Frankly Media provides a complete suite of solutions that give publishers a unified workflow in the creation,
management, publishing and monetization of all content to any device maximizing audience value and revenue. Frankly brings
publishers and their audiences the solutions to meet the dynamic challenges of a diverse content multiscreen world. The company
is headquartered in New York with offices in Atlanta. For more
information, visit www.franklymedia.com.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this release.
View original content:http://www.prnewswire.com/news-releases/grass-valley-launches-technology-alliance-program-with-flagship-partner-frankly-media-to-deliver-accelerated-innovation-and-assured-interoperability-300821458.html
SOURCE Frankly Media