Groupe PSA: #aCoffeeWithCarlosTavares - Meeting n°4: Digital Transformation - Interview with Ben Waber
- In order to support the Group’s shaping of its sustainable and profitable growth, the Chairman of
the Managing Board is engaged in a dialogue with experts from civil society.
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Among the
7 mega trends that will shape the future of mobility, the fourth one is
Digitalisation, about which Carlos Tavares spoke with Ben Waber, CEO of Humanyze (a start-up specialised in behavior
analysis, using real-time data feeds to rethink management and organization within companies), and researcher at Harvard
Business School and MIT Media Lab on data analysis applied to the social sciences.
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Watch the interview with Ben Waber
Regulatory News:
Groupe PSA (Paris:UG):
Excerpts:
Carlos Tavares: "Digitalisation is a tool, it's not a goal. It is not all about collecting the data, it's the way you combine
the data to figure out how you can make your customers happier and your organizations more effective.”
Ben Waber: "There is no shortcut, but digitalisation gives you a macro level view of what goes on within your organization.
Another advantage is that you can experiment and fail or succeed more quickly. Empowering employees to fail is critical in an
innovation process.”
This will be followed by further discussions on the other mega trends: Sharing, Connectivity and Autonomy.
About Groupe PSA
Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The
Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall and provides a wide array of mobility and smart services under
the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be
“a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An
early innovator in the field of
autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in
automotive equipment via Faurecia.
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Communications Division -
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Media contact:
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