Axis Communications Launches 7th Generation of ARTPEC Chip
Axis nextgen chipset delivers an array of new capabilities and features
In its continued effort to innovate and meet market needs,
Axis Communications, the global leader in network video, announced the launch of the 7th generation of their
chipset. ARTPEC 7 will bring an array of new capabilities and features to Axis network cameras, namely even better imaging,
enhanced security features, powerful compression and ability to run analytics on the edge. Moreover, since the chip is fully
developed by Axis, it provides a layer of control that is crucial for effective cybersecurity.
“We’re one of only a few manufacturers that develops our own chipset, therefore the creation of ARTPEC 7 is a key differentiator
for us and a significant benefit to our customers,” said Fredrik Nilsson, VP, Americas, Axis Communications, Inc. “In this
generation of ARTPEC we’ve included many important features, such as upgraded security. Also, unlike other chips, it’s not a
generic design. Rather, it’s 100% optimized for creating high-quality Axis network video solutions. This launch truly exemplifies
our vision to innovate for a smarter, safer world.”
Even better imaging under any conditions in any mode
Due to a completely redesigned image processing pipeline, the ARTPEC 7 further improves all the signature Axis technologies that
have been created to address difficult light conditions. For example:
- Lightfinder 2.0 will deliver more saturated and realistic colors than ever before in
low-light, along with the sharpest images of moving objects even in the darkest areas.
- Forensic WDR will provide clearer images of moving objects as well as enhanced detail in
backlit scenes, or scenes with big differences between the lightest and darkest areas.
- Increased sensitivity to light also significantly extends the range of illumination for Axis
cameras with IR.
Enhanced security features
ARTPEC 7 enables “built-in” security features for Axis cameras, including signed firmware so only secure authorized firmware can be
installed, and secure boot, which prevents booting of unauthorized firmware.
Powerful compression
Future Axis cameras will also let users choose between H.264 and H.265 video encoding depending on what best suits their system and
surveillance needs. Either encoding standard in combination with Axis Zipstream technology will now require even lower bandwidth
and storage space without sacrificing image quality. In addition, users are free to reevaluate their choice of codec at any time if
their requirements should change.
Impressive analytics on-the-edge
Finally, this chip features a real-time object detection engine that will make it possible for Axis and Axis partners to develop
powerful analytics to automatically detect and differentiate between people, faces and objects.
Moving forward, ARTPEC 7 will be the basis for the majority of Axis network video products. One of the first cameras to include
this chip is the AXIS P1375, which is set to be showcased at ISC West at booth #14051.
About Axis Communications
Axis enables a smarter and safer world by creating network solutions that provide insights for improving security and new ways
of doing business. As the industry leader in network video, Axis offers products and services for video surveillance and analytics,
access control, and audio systems. Axis has more than 3,000 dedicated employees in over 50 countries and collaborates with partners
worldwide to deliver customer solutions. Axis was founded in 1984 and has its headquarters in Lund, Sweden. For more information
about Axis, please visit our website
www.axis.com.
Kristin Albano,
Axis Communications, Inc.
Phone : 978 614 3089
Email : kristin.albano@axis.com
Anne Lines
Matter Communications
Phone : 978 518 4512
Email : axis@matternow.com
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