JetBlue Readies to Roll Out the Royal Treatment for All with Flights to London as Airline Strengthens
Relevance in New York and Boston with First European Destination
After Extensive Review, Airline to Launch Transatlantic Service on the Long-Range Version of the Airbus A321
Featuring an All-New International Take on JetBlue Mint®
Loved by Travelers in the Americas, JetBlue Ushers in a New Era of Customer-Focused, Low-Fare Travel Between
U.S. and Europe
London Routes Further Focus City Strategy by Adding the Largest Metro Area Not Served from New York and
Boston
JetBlue (NASDAQ: JBLU), New York’s Hometown Airline® and the largest airline in Boston, today announced it intends to launch
multiple daily flights from both cities to London in 2021 (a) – the carrier’s first European destination. The new routes, which
will be served by Airbus A321LR single-aisle aircraft with a reimagined version of Mint, will mark the first-ever transatlantic
service offered by the award-winning airline. JetBlue is evaluating which London airports it will serve.
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JetBlue, New York’s Hometown Airline® and the largest airline in Boston, announced it intends to launch multiple
daily flights from both cities to London in 2021.
“Twenty years ago, our founders had a simple formula for choosing a new market – it had to be overpriced, underserved, or both,”
said Joanna Geraghty, president and chief operating officer, JetBlue. “London is the largest metro area JetBlue doesn’t yet serve
from both Boston and New York, and we could not be more thrilled to be changing that in the years ahead. The fares being charged
today by airlines on these routes, specifically on the premium end, are enough to make you blush.”
Known in the U.S. for having the most legroom in coach, live television at every seat, free Fly-Fi broadband internet,
complimentary snacks and soft drinks, and great customer service, JetBlue’s entrance into the transatlantic market will introduce a
new era of customer-focused, low-fare travel for both leisure and business travelers. The airline’s Mint premium experience, which
disrupted transcontinental travel in the U.S. with accessible fares and a thoughtful reinvention of the business class cabin,
promises to offer transatlantic customers a fresh choice.
Growth into Europe is the next natural step in JetBlue’s focus city expansion strategy, with London being the largest
destination not served by JetBlue from both New York and Boston. The new service will strengthen JetBlue’s relevance in its two
largest focus cities while also answering calls from loyal business and leisure customers who have, until now, been forced to fly
other carriers to and from London.
The highly anticipated announcement, which comes after an extensive internal review, was made today in New York at a crewmember
event at John F. Kennedy International Airport. More than 1,300 crewmembers filled the airline’s hangar to hear CEO Robin Hayes and
President & COO Joanna Geraghty outline the historic move for the 19-year old airline. Hayes is set to deliver the keynote
address tomorrow at The Aviation Club of the U.K. in London in which he will discuss today’s announcement, as well as address
competition concerns and airport access challenges in Europe.
Fresh Competition in European Flying Featuring Transatlantic Mint
“The big airlines will tell you that competition has never been more robust, but the smaller airlines have never found it harder
to get access,” said Geraghty. “It’s time for regulators here in the U.S. and across Europe to create conditions where smaller
carriers and new entrants can thrive, instead of letting the giant airlines get even bigger through joint ventures. Given a chance
to compete, JetBlue can have a tremendous effect on lowering fares and stimulating traffic.”
Travelers flying across the North Atlantic between the northeast U.S. and London have long faced sky-high fares – particularly
in premium cabins – or mediocre service in a market effectively controlled by legacy carriers and their massive joint ventures.
Alternatively, a handful of low-cost carriers have attempted to enter with a no-frills, bare-bones approach to flying offering
little in the way of complimentary amenities or the kind of service that JetBlue has become famous for in the Americas.
Particularly in Europe, JetBlue will raise the bar on what travelers can expect from a low-cost carrier.
“It’s great news that JetBlue is expanding into London and we will be delighted to welcome leisure and business visitors from
Boston and New York with these new routes,” said Laura Citron, CEO, London & Partners. “North America is already London’s
largest overseas market but is growing significantly year on year, so extra connectivity and capacity to allow even more people to
discover our city is very exciting news. We know that Americans visit London for its exciting history and creativity, from
Shakespeare to the birth of punk and the catwalks of today. This creative energy and cultural vibrancy can be felt in every
aspect of London life and we look forward to sharing it with more global visitors.”
JetBlue – which has been awarded again and again over the years for its commitment to onboard comfort, complimentary amenities
and customer service – will bring an all-new choice to travelers with affordable fares combined with an onboard product and level
of service that can’t be matched.
JetBlue is developing a reimagined, transatlantic version of its premium Mint product which will feature more lie-flat seats
than currently offered on the airline’s existing A321 aircraft. Transatlantic Mint product features and design elements, combined
with JetBlue’s specially trained Mint inflight crewmembers, will create an intimate and exclusive travel experience. And like its
transcontinental Mint business model, JetBlue will offer the elevated flying experience for a fraction of what other airlines are
charging today for premium seats.
“The success Mint has had on driving down the exorbitant airfares that our competitors were charging, stimulating new demand,
and forcing the entrenched carriers to up their game, is a big reason we believe London is the next natural market for JetBlue to
be successful and make a positive impact on consumers,” said Geraghty.
JetBlue is also creating a new long-haul version of its much-loved core experience. The airline’s customers in the Americas have
long enjoyed spacious and comfortable seating, live television, high-speed Fly-Fi broadband internet, friendly service, and much
more. JetBlue’s transatlantic core offering will be designed for customers who already know and love the JetBlue experience as the
airline remains committed to being an industry leader in comfort and service.
JetBlue Converts Orders to A321LR
The A321LR will allow JetBlue to tap into new long-haul markets that were not previously accessible with its current
single-aisle aircraft. JetBlue will initially convert 13 aircraft in its existing A321 order book to the LR version with the
ability to convert more.
“JetBlue has pioneered new travel possibilities for their customers for years,” said Christian Scherer, Airbus Chief Commercial
Officer. “All of us at Airbus are honored to provide the strategic aircraft platform to enable this next chapter in the story of
our partners at JetBlue.”
This conversion does not impact JetBlue’s external financial commitments or represent incremental capital expenditures as the
current order book remains the same. Furthermore, JetBlue remains committed to delivering earnings per share between $2.50 and
$3.00 by 2020. This update to the fleet plan is part of JetBlue’s vision to continue improving its earnings per share beyond
2020.
Proven Track Record for International Flying
Today, JetBlue serves nearly two dozen countries. The airline has been flying internationally for nearly 15 years with a
significant portion of its operations in the Caribbean and Latin America with flights reaching as far south as Ecuador and Peru.
Unique to European expansion plans, JetBlue has created an internal team to begin the certification process for ETOPS, which
permits extended operations for two engine aircraft over water.
Additional details about specific schedules, when seats will go on sale, as well as more information about transatlantic Mint,
Core and much more will be announced in the coming months.
About JetBlue Airways
JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort
Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 42 million customers a
year to 100+ cities in the U.S., Caribbean, and Latin America with an average of more than 1,000 daily flights. For
more information please visit
jetblue.com.
(a) Subject to receipt of government operating authority.
JetBlue Corporate Communications
Tel: +1.718.709.3089
corpcomm@jetblue.com
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