Regulatory News:
IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), a leading innovator of
taste, scent and nutrition, has been breaking boundaries since its
beginning in 1889. Today, IFF is kicking off a new era that celebrates
its history of innovation, customer-centric focus, new capabilities and
the drive to deliver for customers of any size. IFF’s new purpose: To
redefine & transform how we live in and care for the resources of our
world, shows its commitment to being more than a flavors and
fragrances company – it advances its promise to do better for people and
planet – and in doing so, supporting its customers in their efforts to
do the same. A new brand identity and mantra of Uncommon Sense
encourages customers and employees alike to reject convention in favor
of delivering what the world needs.
Andreas Fibig, IFF Chairman and CEO, says that the new brand is designed
to challenge expectations: “Five years ago, we promised to redefine
IFF’s role in the flavors and fragrances industry. Since that time, we
have nearly doubled our product offerings, sales and world-class talent
and expanded our customers base by more than tenfold. We have become a
leader in sustainability -- responsible for many industry firsts – and
galvanized our employees to embrace their role in making the world a
better place.”
Mr. Fibig continued, “With such a diverse and expansive organization, we
needed a purpose that can connect us globally. So, we’ve created
something new in our industry – a purpose that both embraces and goes
beyond our day-to-day and helps us reach higher for the good of people
and our planet. That’s the essence of who we are. We want to be ahead,
doing more and doing it better than the rest. Our new purpose and
Uncommon Sense brand are aiming high, but I believe our purpose should
bring our people together while making us stretch beyond what we think
is possible today.”
Uncommon Sense, the Company’s new mantra, challenges its employees to
rethink conventional wisdom to create a culture where ideas and
possibilities flow. Mr. Fibig said, “This is the type of approach that
has led to some of the biggest dreams and greatest inventions of our
world. These are the ideas that have allowed us to fly, that have sent
humans to the moon; that let us dream of living on Mars. Uncommon Sense
opens the door for us to make the impossible, possible.”
The brand is underpinned by three pillars: Question Everything, Champion
Creators, and Do More Good. Unapologetically bold and purposefully
inclusive, the new identity expands the definition of IFF’s work and
reaches further than ever before. To learn more about IFF’s next era,
watch the new brand video at www.iff.com.
# # #
Welcome to IFF
At IFF (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), we’re using
Uncommon Sense to create what the world needs. As a collective of
unconventional thinkers and creators, we put science and artistry to
work to create unique and unexpected scents, tastes, experiences and
ingredients for the products our world craves. Learn more at iff.com, Twitter , Facebook,
Instagram,
and LinkedIn.
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