Pandora Launches Studio Resonate: an Audio Consultancy

Pandora, the largest music streaming service in the U.S., today announced the launch of Studio Resonate. Studio Resonate is an in-house consultancy that provides advertisers with audio creative development, sonic branding and strategy services, as well as visual design, rich media production, web / mobile experiences, and live activations.

Pandora pioneered music streaming and has been at the forefront of ad-supported digital audio since its introduction. It has one of the largest pools of data in streaming—noting trends in preferences and behaviors; particularly how listeners respond to advertising. Over the past decade, Pandora has incorporated this data and years of creative expertise to develop nearly 250,000 audio spots on its platform. Brands harnessing audio can increase attention, facilitate message recall, improve perception, drive purchase intent, elicit physiological responses, increase likability, build positive associations, and produce chemical reactions in the brain.

“We are launching Studio Resonate with the understanding that if a brand doesn't have a holistic audio strategy, it is not being heard,” said Lauren Nagel, VP and executive creative director at Pandora. “Our ears are uniquely powerful. They are active sensors that attend to our emotional and physical well-being – and they are always on. Sound is an inherently interactive experience that creates a personal connection and engagement in ways that no other medium can.”

Pandora has provided these services to advertising clients for years. The launch of Studio Resonate marks the first time this creative offering will sit under one brand. The range of services offered to advertisers is tied to the volume of media that they buy on Pandora.

“Digital audio has evolved in a big way over the past several years, and while advertisers are becoming more interested in audio innovation, they often default to using creative tactics that are carried over from other formats because there hasn’t been much guidance or direction in this space,” said Lizzie Widhelm, SVP of ad innovation at Pandora. “Studio Resonate’s world-class audio creative team has the experience, expertise, and data to help marketers approach audio in its own way – improving opportunities for ad effectiveness and resonance, while increasing listener satisfaction.”

More information is available HERE.

About Pandora

Pandora, a subsidiary of SiriusXM, is the leading music and podcast discovery platform, providing a uniquely-personalized listening experience to approximately 70 million users each month with its proprietary Music Genome Project® and Podcast Genome Project® technology - whether at home or on the go - through its mobile app, the web, and integrations with more than 2,000 connected products. As the largest streaming music provider in the U.S., with an industry-leading digital audio advertising platform, Pandora connects listeners with the music and podcasts they love the most.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest audio entertainment company, and the premier programmer and platform for subscription and advertising-supported audio products. With the addition of Pandora, the largest music streaming service in the U.S., SiriusXM reaches more than 100 million people with its audio products. For more about the new SiriusXM, please go to www.siriusxm.com.

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