Roku Introduces the Roku Smart Soundbar and Roku Wireless Subwoofer

Roku, Inc. (NASDAQ: ROKU) today announced it is expanding its portfolio of premium audio products to include the new Roku Smart Soundbar and Roku Wireless Subwoofer. Specifically designed for how people watch television, the Roku Smart Soundbar is an incredibly easy way to add premium sound and powerful movie, TV and music streaming to any TV with an HDMI input. The optional Roku Wireless Subwoofer expands the Roku Smart Soundbar with even deeper, richer bass. Customers can pre-order both products from Roku.com starting today for $179.99 MSRP each.

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Roku Smart Soundbar (Photo: Business Wire)

“We’ve been very successful in delivering best-in-class streaming experiences to our customers and we’re constantly innovating in order to deliver on our promise of making TV better,” said Mark Ely, Vice President, Players and Whole Home Product Management at Roku. “The Roku Smart Soundbar is a great value and makes it easier than ever to add incredible sound and powerful streaming to any TV. In addition, if you want heart-pounding bass you can easily add that too.”

Roku Smart Soundbar

Meticulously engineered to deliver room-filling sound and powerful streaming in brilliant HD, 4K UHD and HDR, the Roku Smart Soundbar is powered by the Roku OS. The Roku Smart Soundbar reduces clutter while featuring simple set up, an easy-to-use home screen while providing access to 500,000+ movies and TV episodes and millions of songs. Four premium drivers offer distinctive clarity, immersive depth and dynamic bass response. Advanced volume modes enable consumers to reach for the remote less often. Automatic Volume Leveling offers uniform audio level across various types of content, including quieting loud commercials. Night mode lowers the volume for louder scenes and boosts it for quieter ones. Speech Clarity boosts voice frequencies to address intelligibility for crisp, clear dialogue. Automatic software updates will deliver new capabilities over time. Additional features include:

• Roku Connect: A wireless protocol that seamlessly connects the Roku ecosystem
• Dolby Audio™: Delivers rich, clear, powerful sound
• Bluetooth^®: Listen to your favorite music, podcasts, and more from popular streaming channels or Bluetooth compatible devices
• HDMI ARC or Optical Support: Connect the Roku Smart Soundbar to a TV with a single cable via HDMI ARC or use HDMI and Optical
• Roku Search: Fast and easy cross-channel search offers results ranked by price
• Roku Voice: Makes it easy to launch streaming channels, search for entertainment, replay, turn closed captions on and off and more through the Roku Voice Remote
• Voice Assistant Compatibility:The Roku Smart Soundbar works with Google Assistant and is compatible with Amazon Alexa-enabled devices
• Roku Voice remote: The point-anywhere remote features channel shortcut buttons and TV on/off buttons

Roku Wireless Subwoofer

The optional Roku Wireless Subwoofer adds powerful bass and a thunderous response to a Roku Smart Soundbar without needing to run a separate audio cable. Featuring an easy wireless setup, and a sealed cabinet design with a powerful 10-inch driver, the Roku Wireless Subwoofer allows users to expand the premium audio of the Roku Smart Soundbar with for a theater-like experience in the home. Roku TV™ Wireless Speakers that are connected to Roku TV models will receive a software update in the coming months to add compatibility with the Roku Wireless Subwoofer.

Pricing and Availability

The Roku Smart Soundbar and Roku Wireless Subwoofer are each priced at $179.99 MSRP. Both are available for pre-order at Roku.com starting today and are expected to ship in October. General availability at Best Buy and Roku.com is also expected in October.

For more information on the Roku Smart Soundbar or the Roku Wireless Subwoofer visit Roku.com.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models and Roku streaming players are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. Roku audio products are available in the U.S. through direct retail sales. Roku is headquartered in Los Gatos, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits, impact, and features of the Roku Smart Soundbar and the Roku Wireless Subwoofer, the availability of the Roku Smart Soundbar and the Roku Wireless Subwoofer online and in certain retail stores, and the timing of the update to enable Roku TV Wireless Speakers to connect to the Roku Wireless Subwoofer. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2018 and our Quarterly Report on Form 10-Q for the quarter ended June 30, 2019. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

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