TORONTO, Sept. 24, 2019 /CNW/ - Mimi's Rock Corp. (TSXV:MIMI) "The Company", an online dietary supplement and wellness company operating the Dr. Tobias brand, is pleased to announce, further to the joint venture  announcement of July 8, 2019, the execution of a definitive agreement with three-time world heavyweight champion Lennox Lewis to develop and commercialize a new line of branded nutritional supplements.

The co-branded supplements will focus on men's health and wellness, and will feature products such as a Men's Multipack Vitamin. Products will be sold exclusively online.

Lennox will provide social media and marketing support in respect of the products, which will bear his name and likeness, and be co-branded with Dr. Tobias, leveraging the strength of the Dr. Tobias products with Lennox Lewis' reputation and celebrity as well as his significant following.

About Lennox Lewis:

Lennox Lewis, CM, CBE, nicknamed "The Lion", is a retired professional boxer who remains the last heavyweight to hold the undisputed title. He competed from 1989 to 2003, and is a three-time world heavyweight champion and two-time Lineal champion. Holding dual British and Canadian citizenship, Lewis represented Canada as an amateur in the 1988 Summer Olympics, winning a gold medal in the super-heavyweight division.

About Mimi's Rock Corp.:

Mimi's Rock Corp. is an online dietary supplement and wellness company operating under the Dr. Tobias brand. The brand features over 30 products including the top selling Colon Cleansing product and the #1 selling Omega 3 Fish Oil on Amazon.com. The Omega 3 Fish Oil is also the 4^th largest subscribe & save product on Amazon.com. Mimi's Rock currently serves customers in the United States through Amazon.com, Walmart.com, and Dr. Tobias.com, with a rapid growth plan to expand into other markets.  For more information, visit https://mimisrock.com.

Forward-Looking Information

This news release includes "forward-looking information," as such term is defined in applicable securities laws. Forward-looking information includes, without limitation, discussion of Bloom Burton and its conference, Mimi's Rock Corp.'s business and business results, goals or outlook, risks associated with financial results and stability, development projects such as those referenced herein, sales to foreign jurisdictions, engineering and construction, production (including control over costs, quality, quantity and timeliness of delivery), foreign currency and exchange rates, maintaining adequate working capital and raising further capital on acceptable terms or at all, and other similar statements concerning anticipated future events, conditions or results that are not historical facts. These statements reflect management's current estimates, beliefs, intentions and expectations; they are not guarantees of future performance. The Company cautions that all forward looking information is inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond the Company's control. Accordingly, actual future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. All statements are made as of the date of this news release and represent the Company's judgement as of the date of this new release, and the Company is under no obligation to update or alter any forward-looking information.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

Please visit www.mimisrock.com or www.sedar.com for recent Mimi's Rock Corp. filings.

SOURCE Mimi’s Rock Corp.

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