BK® Brings Plant-Based Sausage to its
Breakfast Menu in Select Test Markets
BK® Becomes First Restaurant to Test
Impossible™ Sausage Made From Plants on a Breakfast Sandwich
BURGER KING® restaurants announces today it is testing the
new Impossible™ Croissan’wich® sandwich. Starting late
January in select test markets across the U.S. market, BK®
guests can now get the same breakfast Croissan’wich sandwich they know
and love with a plant-based patty. The all-new, limited-time-only
Impossible Croissan’wich features a toasted croissant, egg, cheese and a
seasoned plant-based sausage from Impossible Foods. This test makes Burger
King the first restaurant to test Impossible™ Sausage made from
plants on a breakfast sandwich.
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BURGER KING® RESTAURANTS TEST THE IMPOSSIBLE™ CROISSAN’WICH® (Photo: Business Wire)
Participating Burger King restaurants in Savannah, GA,
Albuquerque, NM, Montgomery, AL, Lansing, MI and Springfield, IL will be
testing the Impossible Croissan’wich. The Impossible Croissan’wich is
made with 100% butter for a soft, flaky croissant piled high with a
savory sizzling patty made from plants, fluffy eggs, and melted American
cheese.
In 2019, Burger King restaurants rolled out the plant-based
Impossible™ Whopper® sandwich nationwide following a
successful test in St. Louis and six other markets across the U.S. The
offering made Burger King restaurants the first coast-to-coast
quick-service restaurant to serve the award-winning, plant-based meat
from food startup Impossible Foods, maker of the Impossible™ Burger.
The Impossible Whopper features a flame-grilled patty made from plants
topped with freshly sliced tomatoes and onions, crisp lettuce, creamy
mayonnaise, ketchup and zesty pickles on a toasted sesame seed bun.
For additional information, visit www.bk.com.
About BURGER KING®
Founded in 1954, the BURGER KING® brand is the second largest fast food
hamburger chain in the world. The original HOME OF THE WHOPPER®, the
BURGER KING® system operates more than 15,000 locations in approximately
100 countries and U.S. territories. Almost 100 percent of BURGER KING®
restaurants are owned and operated by independent franchisees, many of
them family-owned operations that have been in business for decades. The
BURGER KING® brand is owned by Restaurant Brands International Inc.
(TSX,NYSE:QSR), one of the world's largest quick service restaurant
companies with more than $27 billion in system-wide sales and over
23,000 restaurants in more than 100 countries and U.S. territories. To
learn more about the BURGER KING® brand, please visit the BURGER KING®
brand website at www.bk.com
or follow us on Facebook and Twitter.
About Impossible Foods:
Based in California’s Silicon Valley, Impossible Foods makes delicious,
nutritious meat and dairy products from plants — with a much smaller
environmental footprint than meat from animals. The privately held
company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor
Emeritus of Biochemistry at Stanford University and a former Howard
Hughes Medical Institute investigator. Investors include Khosla
Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking
Global Investors, Temasek, Sailing Capital, and Open Philanthropy
Project. Impossible Foods’ flagship product, the Impossible Burger, is
available in more than 17,000 restaurants in the United States,
Singapore, Hong Kong and Macau. To learn more, please visit Impossible
Foods’ website at https://impossiblefoods.com/
and follow us on Instagram, Facebook and Twitter.
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