Baristas Begins Marketing of White Coffee after Completing Largest Production Run Solidifying Sufficient Supply Ongoing

SEATTLE, WA / ACCESSWIRE / February 26, 2020 / Baristas Coffee Company, Inc. (OTCPK:BCCI) Baristas Coffee has begun a multi-tiered media marketing push specifically focused on Baristas White Coffee and overall market awareness.

This marketing push is a result of Baristas recently completing its largest production run with its co-packing supply partner along with smaller yet quicker production runs that have been completed utilizing Baristas in-house production line.

The advertising launch, which began today with digital exposure, is also planned to include television, radio, print, and new media. Initially, ads and promotions will direct consumers to www.trywhitecoffee.com or to purchase directly from Amazon at https://www.amazon.com/Baristas-Coffee-Single-Keurig-Compatible/dp/B01AO9JAHA/ref=sr_1_2?keywords=baristas+white+coffee&qid=1582641786&sr=8-2 and will leverage data from past media efforts to maximize the return from the exposure.

Barry Henthorn CEO stated: "We are confident that with our expanded allocation of production capabilities with our co-packer combined with our in-house production capabilities that we will be able to meet the inventory demands that are being driven by our latest marketing push. In the past, Baristas has been very successful in converting marketing into sales and has refined its messaging to create a low customer acquisition cost. Too often, this has translated into greater than expected orders with which we have struggled to maintain inventory. With both our largest production run to date now completed with our co-packing partner and our in house production capabilities, we believe that we will be able to quickly meet the demands created by our marketing push that began this morning."

Those who have followed the progress at Baristas are aware of the commitment Baristas has made in the past, creating a steady supply of news and information highlighting Baristas products, the progress the Company is making on increasing revenues, and expanding its' market share. The Company has also engaged in a renewed focus on informing investors of our weekly progress through media news coverage, financial insight messaging, expanded PR opportunities, creating awareness, and diversifying the Baristas investor and customer base.

The media buys, and other cutting edge marketing are made possible and were created via digital media frontrunner ReelTime Media (OTCPINK:RLTR) www.reeltime.com, whose capabilities are redefining how companies are evaluating and purchasing their TV, radio, print, and other new media. Baristas is now ready to support its new products and distributors with a marketing effort educating and driving consumers to consume Baristas' historical and new products.

About Baristas Coffee Company: Baristas is a national Coffee Company that is recognized throughout the US. It currently produces and sells coffee related products under the Baristas brand. The Baristas White Coffee single-serve cups compatible with the Keurig 2.0 brewing system is the bestselling product in its category. Baristas also market other coffee-related products. Baristas gained mainstream exposure when it became the subject of "Grounded in Seattle" the reality show special feature which aired on WE tv. It has been featured nationally including during Shark Tank on CNBC with Front Montgomery, CNN, ESPN, Food Network, Cosmopolitan Magazine, Forbes Magazine, Modern Living with Kathy Ireland, Sports Illustrated, NFL Monday and Thursday Night Football with Megs McLean, at NASCAR Races, at the 2019 Super Bowl, The Grammys, NBA TV, and other notable media.

CONTACT:
Barry Henthorn- CEO
barry@baristas.tv

SOURCE: Baristas Coffee Company Inc.