Cricut, Inc. Reports First Quarter 2022 Financial Results

Total users grew to over 6.9 million, up 40% over Q1 2021

Paid subscribers climbed to over 2.3 million, up 43% over end of Q1 2021

Delivered quarterly revenue of $244.8 million, 24% decline compared to a strong prior year Q1 2021

Delivered 13th consecutive quarter of profitability with net income of $23.5 million

SOUTH JORDAN, Utah, May 10, 2022 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced financial results for its first quarter ended March 31, 2022.

“Our Q1 performance reflected our sound business model and our proven ability to navigate periods of uncertainty with agility and discipline," said Ashish Arora, Chief Executive Officer of Cricut. "The nearly seven million users on our platform fuel our flywheel of engagement and monetization for many years to come. We’ll continue to invest in the most impactful areas across our platform – to strengthen user onboarding, further drive engagement and monetization, and expand Cricut's presence across new global markets. We believe these investments will drive growth over the long term, while continuing to maintain our healthy, profitable business model.”

First Quarter 2022 Financial Results

• Revenue was $244.8 million, down 24% compared to Q1 2021 and up 70% on a two-year basis.
• Connected machine revenue was $62.4 million, down 56% from Q1 2021 and up nearly 10% on a two-year basis.
• Subscriptions revenue was $64.8 million, up 40% over Q1 2021 and up nearly 238% on a two-year basis.
• Accessories and materials revenue was $117.6 million, down 14% from Q1 2021 and up 74% on a two-year basis.
• Gross margin was 40.5%, up from 37.1% in Q1 2021 and up from 31.1% in Q1 2020.
• Operating income was $31.4 million, or 12.8% of total revenue, compared to $64.7 million, or 20.0% of revenue in Q1 2021. On a two-year basis, operating income was up 80%, compared to $17.5 million, or 12.1% of revenue in Q1 2020.
• Net income was $23.5 million, down 52% over Q1 2021, and was 9.6% of revenue, compared to $49.4 million, or 15.3% of revenue in Q1 2021. On a two-year basis, net income was up 80%, compared to $13.0 million, or 9.1% of revenue in Q1 2020.
• Diluted earnings per share was $0.11.
• International revenue grew 9% over Q1 2021 and was 15% of total revenue, up from 10% of total revenue in Q1 2021. On a two-year basis, international revenues grew 285%, up from 7% of total revenue in Q1 2020.
  

“We have a strong balance sheet, diverse revenue streams and a compelling profitability profile. These solid fundamentals of our business delivered our quarterly results in a challenging macro-environment,” said Kimball Shill, Chief Financial Officer of Cricut. “The long-term trends that have driven our business remain intact. We continue to focus on our long-term growth opportunities while taking a balanced and disciplined approach to operating our profitable business model in the short term.”

Recent Business Highlights

• Grew our connected platform:
  • Total users on the platform grew by over 495 thousand during the first quarter. As of the end of March, total users on the platform were up approximately 40% year over year to over 6.9 million.
  • Number of engaged users significantly increased year over year. As of the end of Q1 2022, there were 3.7 million engaged users, an increase of approximately 650 thousand, or 21% compared to Q1 2021.
  • Paid subscribers grew to over 2.3 million by the end of March, up 43% year over year.
• Expanded international footprint:
  • Recently launched in Turkey, with upcoming launches in Japan and South Korea over the next few months.
• Expanded Cricut platform and improved user experience:
  • Continued to add exclusive functionality for Cricut Access subscribers, including the upcoming release of our Monogram Maker tool, which will enable subscribers to quickly create custom, beautiful looking monograms.
  • Launched our new Design Space home page that creates a more dynamic experience and improves content discovery both within our app and seamless sharing across our users’ social media feeds.
  • Continued to drive towards parity between the desktop and mobile experiences, so users can have a more consistent experience across all of our apps. In April, launched Design Space app on Android, further improving the user experience however, and whenever they engage with the Cricut platform.
  • Plan to release the Contributing Artist Program to a broader audience in an upcoming release during Q2, bringing more artists and a wider range of content to our platform.
    

Key Performance Metrics

Webcast and Conference Call Information

Cricut management will host a conference call and webcast to discuss the results today, Tuesday, May 10, 2021 at 3:00 p.m. Mountain Time (5:00 p.m. Eastern Time). Information about Cricut’s financial results, including a link to the live and archived webcast of the conference call, will be made available on Cricut’s investor relations website at https://investor.cricut.com. The live call may also be accessed via telephone at (833) 398-1017 toll-free domestically and at (914) 987-7715 internationally. Please reference conference ID: 8075966. A transcript of the prepared remarks will also be available following the conference call.

About Cricut, Inc.

Cricut, Inc. is a creative technology platform company whose cutting machines and design software help people lead creative lives. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality DIY projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, and Cricut Joy® — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.

Cricut has used, and intends to continue using, its investor relations website and the Cricut News Blog (https://cricut.com/blog/news/) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Cricut News Blog in addition to following our press releases, SEC filings and public conference calls and webcasts.

Media Contact:
Kriselle Laran
pr@cricut.com

Investor Contact:
Stacie Clements
investors@cricut.com

Source: Cricut, Inc.

Key Performance Metrics

In addition to the measures presented in our consolidated financial statements, we use the following key business metrics to help us evaluate our business, identify trends affecting our business, formulate business plans and make strategic decisions. We believe these metrics are useful to investors because they can help in monitoring the long-term health of our business. Our determination and presentation of these metrics may differ from that of other companies. The presentation of these metrics is meant to be considered in addition to, not as a substitute for or in isolation from, our financial measures prepared in accordance with GAAP.

Glossary of Terms

Users: We define a User as a registered user of at least one registered connected machine as of the end of a period. One user may own multiple registered connected machines, but is only counted once if that user registers those connected machines by using the same email address.

Engaged Users: We define the Engaged Users as users who have used a connected machine for any activity, such as cutting, writing or any other activity enabled by our connected machines, in the past 90 days.

Percentage of Users Creating in Trailing 90 Days: We define the Percentage of Users Creating in Trailing 90 Days (Engaged Users) as the percentage of users who have used a connected machine for any activity, such as cutting, writing or any other activity enabled by our connected machines, in the past 90 days. We calculate the percentage by dividing the number of Engaged Users in the period by the total user base.

Paid Subscribers: We define Paid Subscribers as the number of users with a subscription to Cricut Access or Cricut Access Premium, excluding cancelled, unpaid or free trial subscriptions, as of the end of a period.

Subscription ARPU: We define Subscription ARPU as Subscriptions revenue divided by average users in a period.

Accessories and Materials ARPU: We define Accessories and Materials ARPU as Accessories and Materials revenue divided by average users in a period. Accessories and Materials ARPU fluctuates over time as we introduce new accessories and materials at various price points and as the volume and mix of accessories and materials purchased changes.

Cautionary Statement Regarding Forward Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 as amended (the “Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements include, but are not limited to, quotations from management, business outlook, strategies, market size and growth opportunities. Forward-looking statements generally can be identified by the fact that they do not relate strictly to historical or current facts and by the use of forward-looking words such as “anticipates,” “believes,” “targets,” “potential,” “estimates,” “expects,” “intends,” “plans,” “projects,” “may” or similar terminology. In particular, statements, express or implied, concerning future actions, conditions or events, future results of operations or the ability to generate revenues, income or cash flow are forward-looking statements. These statements are based on and reflect our current expectations, estimates, assumptions and/ or projections and our perception of historical trends and current conditions, as well as other factors that we believe are appropriate and reasonable under the circumstances. Forward-looking statements are neither predictions nor guarantees of future events, circumstances or performance and are inherently subject to known and unknown risks, uncertainties and assumptions, many of which are beyond our control, that could cause our actual results to differ materially from those indicated by those statements. There can be no assurance that our expectations, estimates, assumptions and/or projections will prove to be correct or that any of our expectations, estimates or projections will be achieved. The forward-looking statements included in this press release are only made as of the date indicated on the relevant materials and are based on our estimates and opinions at the time the statements are made. We disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances or changes in opinion, except as required by law.

Numerous factors could cause our actual results and events to differ materially from those expressed or implied by forward-looking statements including, but not limited to, risks and uncertainties associated with: our ability to attract and engage with our users; competitive risks; supply chain, manufacturing, distribution and fulfillment risks; international risks, including regulation and tariffs that have materially increased our costs and the potential for further trade barriers or disruptions; sales and marketing risks, including our dependence on sales to brick-and-mortar and online retail partners and our need to continue to grow online sales; risks relating to the complexity of our business, which includes connected machines, custom tools, hundreds of materials, design apps, e-commerce software, subscriptions, content, international production, direct sales and retail distribution; risks related to product quality, safety and warranty claims and returns; risks related to the fluctuation of our quarterly results of operations and other operating metrics; risks related to intellectual property, cybersecurity and potential data breaches; risks related to our dependence on our Chief Executive Officer; risks related to our status as a “controlled company”; and the impact of economic and geopolitical events, natural disasters and actual or threatened public health emergencies, such as the ongoing COVID-19 pandemic and any resulting economic slowdown, governmental action, stay-at-home order or other resulting interruption to our operations. These risks and uncertainties are described in greater detail under the heading “Risk Factors” in the most recent form 10-K that we have filed with the Securities and Exchange Commission (“SEC”).

Cricut, Inc.
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Cricut, Inc.
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Cricut, Inc.
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