Marketing optimization drives player surge and boosts average stake per player 80% v Q1 2023
Calgary, Alberta and Isle of Man, Isle of Man--(Newsfile Corp. - May 12, 2023) - Real Luck Group Ltd. (TSXV: LUCK) (OTCQB: LUKEF) ("the Company") and its subsidiary companies doing business as "Luckbox", an award-winning provider of licensed, real money esports betting, sports betting and casino games, announces a major step towards profitability in April, by outperforming last month's record player deposits, all with 40% less Marketing spend.
The player base continued to grow; from 387,000 at the end of March to 420,000 by the end of April with the average stake per player growing by over 17% month on month, and over 80% versus Q1 2023. This has exceeded all expectations, considering the sizable reduction in marketing spend. April's results were led by data driven traffic source optimization, CRM and product improvements.
"April's results are a strong signal to the market that we know how to grow efficiently and optimize our spend. I am incredibly proud of the team that has been able to deliver the necessary player intelligence to achieve this. We will continue to optimize as we grow our B2C vertical. The B2B vertical has also made great progress during April and I am looking forward to sharing more information about that in the near future" said Real Luck Group CEO Thomas Rosander.
About Luckbox
The Company is an award-winning betting company that offers legal, real-money betting, live streams, and statistics on all major esports and sports on desktop and mobile devices. The Company has a Business-to-Consumer (B2C) platform, and by leveraging shared technology, data, and resources, the Company can offer an extensive range of betting options for esports tournaments. The Company's in-house customized user interface and user experience, built on a technology stack that supports multiple odds and streaming sources, allows the Company to deliver deep esports betting coverage. The Company has been built by a team combining experience in the igaming industry and a passion for esports to offer players a unique, broad, engaging, and legal CS:GO betting, Dota 2 and League of Legends betting experience. The Company serves esports fans in more than 80 territories across the globe. In November 2020, Luckbox was named Rising Star at the EGR Operator Awards. The Company (via the Group) holds a full license under the Online Gambling Regulation Act (OGRA), issued by the Isle of Man Gaming Supervision Commission. As the Group is fully licensed in the Isle of Man for B2C and B2B esports & sports betting and casino, the Company has access to favorable payment processors. Luckbox is committed to supporting responsible gambling.
For further information, please contact:
Real Luck Group Ltd.
Thomas Rosander, Chief Executive Officer
Email: investment@luckbox.com
Phone: (647) 670 2882
Investor Relations
Nikhil Thadani, Sophic Capital
Email: nik@sophiccapital.com
Phone: (647) 670-2882
Follow Luckbox on Twitter / Facebook / LinkedIn
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This news release may contain certain "forward-looking statements" and "forward-looking information" within the meaning of applicable Canadian securities laws. When used in this news release, the words "anticipate", "believe", "estimate", "expect", "target, "plan", "forecast", "may", "schedule" and other similar words or expressions identify forward-looking statements or information. Such statements represent the Company's current views with respect to future events and are necessarily based upon a number of assumptions and estimates that, while considered reasonable by the Company, are inherently subject to significant business, economic, competitive, political and social risks, contingencies and uncertainties. Many factors, both known and unknown, could cause results, performance or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.
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