Experienced, Proven Sales Leader will Oversee Newly Created National Advertising Sales Team as Part of Nexstar’s Unified Sales Strategy
Nexstar Media Group, Inc. (NASDAQ: NXST), today announced the appointment of Jon Camera as Senior Vice President of its national advertising sales division, responsible for overseeing and guiding the efforts of the company’s newly created national sales team, with offices in markets across the country, including New York, Chicago, Los Angeles, Dallas, Atlanta, and Detroit. Mr. Camera will begin his new duties immediately and report to Todd Braverman, Executive Vice President and Head of National Sales.
Mr. Camera is a proven senior sales leader and strategic thinker with a track record of success in growing local sales for some of the top television, radio, regional sports networks, entertainment, out-of-home, digital, cable, and streaming companies in the country. He was most recently at Disney Advertising Sales, where he served as Vice President of Local Sales for the Northeast region of the United States and was responsible for more than $400 million in advertising revenue. In this capacity, Mr. Camera had direct oversight of all aspects of WABC-TV’s and the Northeast region’s linear, digital, social and sponsorship sales, and spearheaded the creation of several new revenue generating opportunities. He was also responsible for the sales and operations of Disney’s national sales “rep” offices located in New York and Boston, servicing all eight Disney-owned ABC television stations and its streaming assets in 210 markets.
“Jon is a great sales leader and the perfect fit for Nexstar’s newly created national sales team,” said Mr. Braverman. “He is an inspirational thought-leader who understands how to achieve success by operating in a strategic, inclusive, and collaborative manner, and he’s been extremely successful. Jon will play a critical role in the evolution of our unified sales team and new go-to-market strategy, and will help us better maximize the value of Nexstar’s incredible portfolio of assets for our advertisers.”
Prior to his tenure at Disney, Mr. Camera held a variety of leadership positions of increasing responsibility in media sales for such companies as CBS Television, NBC Television, and ABC Television. He also owned and operated his own media company, Kingdom Media, from 2009 to 2020.
“I’m very excited to be joining Nexstar as SVP of National Sales,” said Mr. Camera. “Nexstar’s powerful suite of media assets, which span the entire country, gives us the unique ability to elevate the messages of our clients to new heights. Through our reimagined go-to-market sales strategy and the full power of our unified approach to sales, we have a clear path to drive exponential growth for the company.”
Nexstar began reimagining its sales strategy earlier this year to position its 1,500-person sales staff to deliver next-generation, data-driven advertising solutions and greater value for its advertising and marketing clients, making it easier for them to do business with the company across all of its platforms.
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including more than 300,000 hours of news, sports, and entertainment programming each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit nexstar.tv.
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