News Press Releases

DORITOS®, MTN DEW® & ROCKSTAR® ENERGY DRINK JOIN FORCES WITH XBOX TO REWARD PLAYERS EVERY TIME THEY GAME WITH THEIR FAVES

PEP | October 5, 2023

Gamers can snag a free 1-month subscription to Xbox Game Pass Ultimate, plus rack up points to earn gaming rewards, every time they sip & snack

PURCHASE, N.Y., Oct. 5, 2023 /PRNewswire/ -- Gamer go-tos DORITOS, MTN DEW and ROCKSTAR ENERGY DRINK have joined forces with Xbox to reward fans for the sipping, snacking and gaming they already do.

Beginning Monday, October 9 through Friday, December 29, when gamers buy specially marked DORITOS, MTN DEW and ROCKSTAR ENERGY DRINK products*, new users will snag a code to unlock a free 1-month subscription to Xbox Game Pass Ultimate (a $15 value in every code), and all gamers can score points to earn gaming rewards. Gamers who submit codes from specially marked packaging at the same time can earn up to 3x the points for even more gaming rewards and in-game content from some of the biggest games on Xbox, including Forza Motorsport, Madden 24 and Sea of Thieves, among others.

"As iconic brands in the gaming space, DORITOS, MTN DEW and ROCKSTAR ENERGY DRINK decided to reward fans for their continued loyalty by helping them level up," said Paul Mascali, Sports Marketing Director of Entertainment, Gaming & Creators at PepsiCo. "PepsiCo and Frito-Lay couldn't have asked for a better partner than one of the powerhouses in gaming - Xbox. We're thrilled to reward players and fans for every purchase, courtesy of Xbox!"

"It just made sense to enrich our partnership with PepsiCo by introducing new users to Xbox Game Pass Ultimate with these three iconic brands that we know our fans love - DORITOS, MTN DEW and ROCKSTAR ENERGY DRINK," said Marcos Waltenberg, Director of Global Partnerships at Xbox. "Not only will gamers enjoy discovering their new favorite game like Starfield, but our partners at PepsiCo are also giving every gamer the chance to snag even more points to unlock Xbox in-game content, games, consoles and more."

Additionally, through the codes on the ROCKSTAR ENERGY DRINK tabs, one lucky player will score a grand prize courtesy of ROCKSTAR ENERGY DRINK: a decked-out Starfield-inspired 2023 Corvette Stingray. ROCKSTAR ENERGY DRINK is also kicking things off with a Starfield-themed event featuring a live performance by The Kid LAROI tonight at 8:00 PM from the NRG Castle in Los Angeles and streaming on Twitch.tv/NRGGG.

The fun doesn't stop there though. DEW Nation should keep an eye out for a fan-favorite drop and even more rewards later this year!

Get more information, redeem your codes and enter for a chance to win the grand prize courtesy of ROCKSTAR ENERGY DRINK at doritosdewrockstar.com/grand-prize. To stay up to date on all the latest news from DORITOS, MTN DEW and ROCKSTAR ENERGY DRINK, follow them on Instagram, X and TikTok.

*Code locations: DORITOS (on pack), MTN DEW (under the cap and inside paperboards), ROCKSTAR ENERGY DRINK (under the tab)

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

About Frito-Lay North America
Frito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos and Tostitos tortilla chips and branded dips, Cheetos snacks, Stacy's pita chips, PopCorners popped-corn snacks, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).

About Xbox
Microsoft's mission is to empower every person and organization to achieve more. For more than 20 years, Xbox has been on a mission to bring the joy and community of gaming to everyone on the planet, making gaming a place for fun, inspiration and social connection. Microsoft's goal is to be a key connector between today's game creators and billions of gamers around the world.

Contact: Michelle Sachs, msachs@golin.com