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Connexa Upgrades Consumer Response Experience for its Slinger Bag Brand in the US market

YYAI

Significant improvements experienced in first month.
Response times reduced by 1000%
Customer Satisfaction improves 12%

Windsor Mills, MD, Dec. 19, 2023 (GLOBE NEWSWIRE) -- Connexa Sports Technologies Inc. (Nasdaq:CNXA) today confirmed it appointed ArenaCX, a company that specializes in building and scaling Customer Experience (CX) operations for brands across all sectors, as a strategic partner for the outsourcing of Slinger Bag’s consumer response and service operations.

Slinger Bag has experienced rapid growth over the past three years and now has in excess of 40,000 consumers using Slinger Bag products across the USA. This rapid growth brought multiple complications in consistently maintaining the level of the customer service and response times Connexa seeks to provide as part of the total Slinger Bag brand experience.

In recently reviewing service levels, Slinger Bag discovered response and issue resolution times had significantly increased to levels that were no longer acceptable to the brand or its US based customers.

Through accessing the Business Processing Outsource (BPO) platform operated by ArenaCX, Slinger Bag identified HelpSquad as the appropriate service partner to provide Level 1 servicing to all of its USA clientele.

Following a period of intense training, the month one results of this partnership have improved customer response times across the average of 1,100 tickets raised by our customers each month, by an incredible 90%.

"When Slinger Bag reached out to us," said Ali Razavi, VP of Marketplace Development with ArenaCX, "their objective was to improve and scale their customer support team to a world-class team for their innovative products that are changing the landscape of the racquetsports market. ArenaCX connected Slinger Bag to one of our support partners, HelpSquad, a global BPO that specializes in remote customer support."

"We have been thrilled for the opportunity to work with Slinger Bag," says Jason O'Neill, CEO of HelpSquad. "HelpSquad's remote customer support agents have helped Slinger Bag improve their customer satisfaction by over 12% in just a month, and that will keep getting better. As Slinger Bag grows their business, HelpSquad will be there to provide all of their support requirements."

Mike Ballardie, CEO of Connexa Sports Technologies commented, “Maintaining customer service and satisfactions levels are challenging for all brands that see rapid growth and Slinger Bag was certainly no exception. By working through the ArenaCX network we were able to identify HelpSquad as the preferred service partner and their team, located in Asia and working on USA time zones, have demonstrated the value of this investment within their first month of operations. Although we still have a way to go to meet the high speed level of response we require, we could not be happier with the way that HelpSquad have seamlessly integrated themselves into our daily operations. Full credit for this goes to Eduardo, Allison and our entire North America based operations team.”

About Connexa Sports Technologies:

Connexa Sports a leading connected sports company delivering products, technologies, and Sport-as-a-Service across a range of sport verticals. Connexa’s mission is to reinvent sports through technological innovation driven by an unwavering focus on today’s sports consumer.

Contact Information:
investors@connexasports.com
www.connexasports.com

Forward-Looking Statements

Forward-looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements.

Actual results could differ materially from those anticipated in forward-looking statements for many reasons, including the factors described in “Item 1A. Risk Factors” in our 10-K filing as of September 14, 2023 and our ability to continue as a going concern. Accordingly, you should not rely on these forward-looking statements, which speak only as of the date of this press release. You should, however, review the factors and risks we describe in the reports we will file from time to time with the SEC after the date of this press release.

In addition, statements such as “we believe” and similar statements reflect our beliefs and opinions on the relevant subject. These statements are based on information available to us as of the date of this press release. And while we believe that information provides a reasonable basis for these statements, that information may be limited or incomplete. Our statements should not be read to indicate that we have conducted an exhaustive inquiry into, or review of, all relevant information. These statements are inherently uncertain, and you are cautioned not to rely unduly on these statements.

Although we believe the expectations reflected in the forward-looking statements were reasonable at the time made, we cannot guarantee future results, level of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy or completeness of any of these forward-looking statements. You should carefully consider the cautionary statements contained or referred to in this section in connection with the forward-looking statements contained in this press release and any subsequent written or oral forward-looking statements that may be issued by us or persons acting on our behalf.


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