10 Barrel Brewing and Widmer Brothers Sign a Multi-Year Deal That Includes Creation Of First Standing Room Only Section In The Stadium
PORTLAND, Ore., Feb. 21, 2024 (GLOBE NEWSWIRE) -- 10 Barrel Brewing Co. (“10 Barrel Brewing Co.” or “10 Barrel”), a trailblazer in the craft brewing industry, and Widmer Brothers Brewing (“Widmer Brothers”), the original Portland craft brewer, both subsidiaries of Tilray Brands, Inc. (“Tilray”) (NASDAQ: TLRY and TSX: TLRY), are pleased to announce a multi-year, exclusive partnership with the Portland Timbers (“Timbers”). Widmer Brothers and 10 Barrel will become the official craft beer partners of the Timbers. At the same time, Pub Beer has been named as the official Patio Beer, unveiling the “Pub Beer Patio,” a new general admission section, and the first standing-room only section in the stadium. The partnership includes the unveiling of the ‘World’s Smallest Dive Bar’ complete with the fixings that make for a bar a true dive — a dart board, pool cues, and of course, Pub Beer neon lights to lead the way to the taps.
“We are thrilled to bring in 10 Barrel as an official sponsor and extend our longstanding relationship with Widmer. Adding the Pub Beer Patio to our list of fan experience options gives us the chance to offer fans a totally unique and one of a kind matchday perspective,” said CEO Heather Davis. “A top priority of ours with the creation of this space is to make it lively and accessible to all fans, and our partners 10 Barrel and Widmer have been instrumental in the execution.”
“Being half a mile from the Timbers stadium, 10 Barrel’s Portland Pub has long been a pre- and post-game mainstay for fans,” said Brian Hughes, Marketing Director, 10 Barrel. “It’s been amazing to formalize this partnership and work with the Timbers staff to bring our ideas to life in an amazing venue.”
In addition to the tiny dive bar on the Pub Beer patio, the stadium will host a 10 Barrel Airstream-based pub serving up a selection of their ready-to-drink cocktails. With a 700-person capacity, the field-level Pub Beer patio will be open to general admission tickets.
“Widmer and the Timbers have had one of the longest running partnerships in the MLS and we couldn’t be happier to continue that relationship for the ’24 season – giving fans the opportunity to get our flagship Hefe on tap throughout the stadium,” said Brady Whalen, senior marketing director, Widmer Brothers.
10 Barrel and Widmer Brothers, leaders in the PNW craft scene and part of the larger Tilray craft beer family will also have more unique activations to come throughout the season with events happening at 10 Barrel’s Portland Pub. On game days, these include beer specials, post-game rooftop parties, and special discounts for Timbers fans.
About 10 Barrel Brewing Co.
10 Barrel Brewing Company is a craft brewery based in Bend, Oregon, featuring innovative beers brewed locally at each of its four brewpub locations in Bend, Portland, and Boise. 10 Barrel has one simple mindset: Brew beer, drink beer, and have fun doing it. For more information, visit www.10barrel.com and follow @10barrelbrewing on social.
About Widmer Brothers Brewing
In 1984, Kurt and Rob Widmer quit their jobs to follow a lifelong passion for making great beer that could be shared with friends and family. From the very first pitcher, the Widmer Brothers sought to make beer that’s easy to enjoy and perfect for sipping on the back porch or wherever life takes you. A lot has changed since then, but the truth that started it all remains - great beer brings people together. Widmer Brothers is proud to be celebrating its 40th Anniversary in 2024 and looks forward to many more decades of delicious brews.
For further information about Widmer Brothers Brewing, please visit https://www.widmerbrothers.com/ and follow @widmerbrothers.
About Portland Timbers
The Portland Timbers are an American men’s professional soccer club based in Portland, Ore., that plays their home matches at the iconic Providence Park. Founded in 2009, the club began play in Major League Soccer (MLS) – the top division of men’s professional soccer in the United States – in 2011, winning its first league championship in 2015. The club has been a beloved part of the Portland sports landscape since their early beginnings in the North American Soccer League in 1975, launching the era of “Soccer City USA” in the Rose City.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted, and market-leading cannabis and consumer products company in the world with a portfolio of innovative, high-quality, and beloved brands that address the needs of the consumers, customers, and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
For more information on how we open a world of well-being, visit www.Tilray.com and follow @tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian and U.S. securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For further information:
10 Barrel Brewing Co. and Widmer Brothers Media:
Mike Misselwitz, Mimichaelm@wh1969.com
Tilray Brands Media: Berrin Noorata, news@tilray.com
Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1d0c6f57-fd6f-402f-b696-0acec8defb67
