Garden State’s Leading Marketing Association Recognizes Extraordinary Career of Peter Bordes and His Many Contributions to the Advertising & Marketing Industry
NORTH ARLINGTON, N.J., April 22, 2024 (GLOBE NEWSWIRE) -- Collective Audience, Inc. (Nasdaq: CAUD), a leading innovator of audience-based performance advertising and media solutions, announced its CEO, Peter Bordes, has been inducted into the The New Jersey Ad Club Advertising Hall of Fame in recognition of his many career achievements and their contribution to the industry.
He was joined by Edward Burns of New Jersey Advance Media; Michelle Lazzarotti of Saint Peter’s University Hospital; Ken Lombardo of SGW Integrated Marketing; and Tom Sullivan of Princeton Partners. The five new inductees will be honored during a ceremony on June 5, 2024, at The Highlawn in West Orange, New Jersey.
“Congratulations to our new Hall of Fame inductees, who have demonstrated leadership, creativity, and professional integrity throughout their careers,” stated NJ Ad Club president, Christian Estrellado. “Each has advanced the advertising profession in New Jersey and exemplifies everything that makes our state’s advertising and marketing industry so special.”
Commented Bordes: “I am greatly honored by this recognition, as it acknowledges my passion for all things media, advertising, technology and innovation, as well as my entrepreneurial heritage with Greater Media, Inc. which was founded by my father in New Jersey in the mid-50s.
“As a disruptor in the evolution of radio and cable TV, he inspired my passion for media and innovation that set me on my journey as an entrepreneur and as the digital transformation began to completely change the world of media and advertising. We have entered into one of the most exciting and meaningful phases of AdTech innovation, as the flat Orwellian interconnected world becomes a reality with every industry being digitally transformed.”
Bordes has been leading the growth and development of Collective Audience’s new end-to-end platform, AudienceDesk™ powered by AudienceCloud™. The cloud-based infrastructure platform was designed from the ground up as the next generation integrated digital advertising and media ecosystem. It empowers brands, agencies and publishers with audience-based performance advertising and media solutions in a way that unlocks unrealized value and introduces a new level of integrated collaboration.
2024 Inductees Bios
Peter Bordes – Currently CEO of Collective Audience, Bordes is a lifelong entrepreneur who also founded and is a managing partner of Trajectory Ventures and Trajectory Capital. During his 30-year career in media, advertising, technology, and venture capital, he has founded and lead numerous companies’ innovation, disrupting digital media and the advertising industry during that time.
Edward Burns – Burns has enjoyed a long and illustrious career in media and publishing. Prior to serving in his current position as associate vice president of Healthcare Marketing at New Jersey Advance Media, he was group publisher at Wainscot Media, where he launched numerous regional magazines throughout New Jersey and New York.
Michelle Lazzarotti – As the senior director of Marketing and Media Relations for Saint Peter’s University Hospital, she has led the hospital’s marketing and media relations department for 20+ years. She was instrumental in Saint Peter’s adoption of new technology for building the business and setting appointments for hospital-owned practices. Under Lazzarotti’s guidance, Saint Peter’s has won more than 160 national and global marketing and creative awards.
Ken Lombardo – As a creative director in New Jersey-based agencies for over 25 years and New York-based agencies for 11 years, Lombardo has an uncanny ability to create concepts that tell the most engaging stories and connect with audiences. Currently, VP of Creative Director at SGW Integrated Marketing, Lombardo has worked on countless global brands during his 40+ year career.
Tom Sullivan – The Princeton Partners CEO is an accomplished business leader and brand marketing professional who has brought together business, government, and non-profit experience to accelerate growth and advance positive change. He has led brand transformations and go-to-market initiatives for Fortune 1000 companies, financial institutions, hospitals, government entities, non-profits, and start-ups.
About the New Jersey Ad Club and The Hall of Fame
The NJ Ad Club promotes industry resources, creates a dialog on issues of importance to the advertising community, helps members develop new skills, and provides opportunities for business relationships with New Jersey-based companies. For more information about the New Jersey Ad Club, visit www.njadclub.org.
Sponsored by the New Jersey Advertising Club, the Hall of Fame was founded in 1981. Its mission is to recognize the contributions communications professionals from every walk of life have made to the industry in New Jersey.
For more information about the Advertising Hall of Fame of New Jersey, or to purchase tickets to the induction ceremony, visit www.njadclub.org.
About Collective Audience
Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem that will uniquely eliminate many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It will deliver long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.
For the AdTech providers and media buyers who come onto Collective Audience’s platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision-making.
To learn more, visit collectiveaudience.co.
Important Cautions Regarding Forward-Looking Statements
This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, estimated financial position, estimated revenues and losses, projected costs, prospects, plans and objectives of management are forward-looking statements. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the management of Collective Audience and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Collective Audience. Potential risks and uncertainties that could cause the actual results to differ materially from those expressed or implied by forward-looking statements include, but are not limited to, changes in domestic and foreign business, market, financial, political and legal conditions; unanticipated conditions that could adversely affect the company; the overall level of consumer demand for Collective Audience’s products/services; general economic conditions and other factors affecting consumer confidence, preferences, and behavior; disruption and volatility in the global currency, capital, and credit markets; the financial strength of Collective Audience’s customers; Collective Audience’s ability to implement its business strategy; changes in governmental regulation, Collective Audience’s exposure to litigation claims and other loss contingencies; disruptions and other impacts to Collective Audience’s business, as a result of the COVID-19 pandemic and government actions and restrictive measures implemented in response; stability of Collective Audience’s suppliers, as well as consumer demand for its products, in light of disease epidemics and health-related concerns such as the COVID-19 pandemic; the impact that global climate change trends may have on Collective Audience and its suppliers and customers; Collective Audience’s ability to protect patents, trademarks and other intellectual property rights; any breaches of, or interruptions in, Collective Audience’s information systems; changes in tax laws and liabilities, legal, regulatory, political and economic risks. More information on potential factors that could affect Collective Audience’s financial results is included from time to time in Collective Audience’s public reports filed with the SEC. If any of these risks materialize or Collective Audience’s assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Collective Audience presently knows, or that Collective Audience currently believes are immaterial, that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Collective Audience’s expectations, plans or forecasts of future events and views as of the date of this press release. Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. Collective Audience anticipates that subsequent events and developments will cause their assessments to change. However, while Collective Audience may elect to update these forward-looking statements at some point in the future, Collective Audience specifically disclaims any obligation to do so, except as required by law. These forward-looking statements should not be relied upon as representing Collective Audience’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.
Company Contact:
Peter Bordes, CEO
Collective Audience, Inc.
Email contact
Investor Contact:
Ron Both
CMA Investor Relations
Tel (949) 432-7566
Email contact
Media Contact:
Tim Randall
CMA Media Relations
Tel (949) 432-7572
Email contact
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d03b49e6-609c-459a-84be-b47e26f42675
