LumaChrome™ colour-shifting labels with printed logos and trackable serial numbers for Canadian Vita’s ginseng products. Financial terms have not been publicly disclosed.
“Counterfeit ginseng products are a major industry problem that can be very harmful to consumers,” said Canadian Vita CEO Hieu Tran.
“LumaChrome labels will help us fight counterfeit products and ensure our Canadian Vita brand remains as a reliable source of safe, premium ginseng products. The labels will confirm Canadian Vita products are authentic and meet quality standards. This collaboration with Nanotech is a major milestone as it has helped Canadian Vita set higher standards in the ginseng industry.”
“LumaChrome and our other anti-counterfeiting solutions enable companies like Canadian Vita to secure their products and extend brand awareness through their entire supply chain,” said President and CEO Troy Bullock.
“This consumer-packaged goods win continues to validate our strategy of developing a portfolio of products to address the multi-billion-dollar problem of counterfeit consumer goods. We look forward to a long-running, successful partnership with Canadian Vita.”
LumaChrome labels offer straightforward authentication through a crisp colour transition when the viewing angle is changed. It is intuitive to use and easy to recognize at a considerable distance, multiple angles, and variable lighting conditions. These striking colour transitions are extremely difficult to simulate, requiring sophisticated production equipment and specialized knowledge in thin-film optics to produce, making it an ideal anti-counterfeit solution.
Besides being proven technology used in the banknote industry for years, new LumaChrome formats easily integrate into track & trace, smart packaging, and brand protection applications.
Canadian Vita is Canada's leading ginseng supplier. Their expertise in ginseng farming and processing has allowed them to craft high-quality ginseng products.
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