Bragg Gaming's (BRAG) has expanded its wholly-owned subsidiary ORYX Gaming and becomes the exclusive content aggregation partner to MerkurXtip.
This partnership will enable MerkurXtip to significantly enhanced its online casino offering.
The Gauselmann-owned operator now has access to ORYX Hub, which includes more than 10,000 games from more than 100 renowned suppliers.
This includes the content from ORYX's exclusive RGS partners GAMOMAT, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem.
MerkurXtip utilizes ORYX Hub to launch games from all of ORYX's RGS partners and various third-party content from suppliers, including Evolution, Pragmatic Play, and Greentube, Blueprint and Microgaming.
The operator will also use ORYX's Data Platform to analyze product performance, perform targeted marketing campaigns and offer player engagement tools, such as free rounds, leaderboards, tournaments and achievements, to increase player retention and player values significantly.
Matevž Mazij, Managing Director of ORYX Gaming, speaks to the new partnership with the Serbia partner.
"Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country."
"We are going from strength to strength in the market and through this deal with MerkurXtip, we will further bolster our existence in Serbia and extend the reach of our premium products," added Mazij.
Serbia's regulated online gambling market has been multiplying quickly, with online GGR increasing from €16 million in 2016 to €96 million in 2019, demonstrating a compound average growth rate of 82 percent.
ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN), and its content is certified or approved in 18 major jurisdictions.
"By partnering with ORYX, we are now able to offer our customers a substantial library of top-notch gaming content via a single integration," said Nenad Aleksic, Head of IT at MerkurXtip.
"ORYX's gaming content has gained a strong following in Serbia and beyond, and we are thrilled to have added it to our online casino and enhance our offering," concluded Aleksic.
Bragg Gaming is a next-generation gaming group formed by a team of gaming industry experts.
Bragg Gaming (BRAG) is up 6.36 per cent and is trading at C$2.34 at 2:21 pm EST.