Loop Insights (MTRX) in partnership with TELUS, has signed a four-year venue management agreement with Big White Ski Resort.
Loop, a provider of contactless solutions and artificial intelligence has been selected by Big White Ski Resort to deploy its venue management platform to provide its visitors and staff with complementary COVID-19 safety protocols while also creating a potential revenue of C$7.2-$9.6 million for both parties.
Loop is working with Big White Ski Resort to ensure the appropriate infrastructure is in place to continue to mitigate the spread of COVID-19 through real-time alerts and automated safety updates sent via the platform.
Michael J Ballingall, Senior Vice President of Big White Ski Resort stated: “After being introduced to Loop Insights’ venue management platform through our partnership with TELUS and its IoT Marketplace, Big White Ski Resort recognized its ability to provide us with the peace of mind necessary to deliver the best ski resort experience possible. Also, we are excited about the opportunities by leveraging Loop’s platform to create new revenue streams through unique marketing opportunities.”
Loop conservatively estimates total potential revenues for Loop and Big White Ski Resort could reach between C$7.2 - $9.6 million.
Loop Insights will deploy NFC-enabled SmarTap devices at check-in locations across Big White Ski Resort’s lifts, lodging facilities, and dining areas to provide Big White Ski Resort with a complete real-time picture of its operations.
Loop will provide all necessary hardware and software required to create a customized venue management platform capable of providing complimentary venue tracing services to maintain safe operations across the entire mountain through integrated check-in points.
Loop’s Wallet pass platform will allow Big White Ski Resort to communicate directly with guests to deliver public health and safety information, weather updates, personalized engagement, and targeted marketing opportunities through brands and partners.
Loop Insights CEO Rob Anson stated: “We are proud the see the success TELUS has had offering Loop’s products through its IoT Marketplace to such key clients such as Big White Ski Resort. The magnitude of this win cannot be overstated. Big White Ski Resort is not only a top Canadian ski resort but also a globally-renowned ski resort that will garner significant attention to our solution. Moreover, as a British Columbia company, Loop is proud to help one of the Province’s biggest tourist attractions via the implementation of our solution stack.”
Loop Insights Inc. is a Vancouver-based Internet of Things (“IoT”) technology company that delivers transformative artificial intelligence (“AI”) automated marketing, contact tracing, and contactless solutions to the brick and mortar space. Its unique IoT device, Fobi, enables data connectivity across online and on-premise platforms to provide real-time, detailed insights and automated, personalized engagement. Its ability to integrate seamlessly into existing infrastructure, and customize campaigns according to each vertical, creates a highly scalable solution for its prospective global clients that span industries. Loop Insights operates in the telecom, casino gaming, sports and entertainment, hospitality, and retail industries, in Canada, the US, the UK, Latin America, Australia, Japan, and Indonesia.
Loop (MTRX) is up 9.54 per cent, trading at C$1.61 at 11:15 am EST.