Auxly Cannabis Group (XLY) is expanding into Canada’s largest cannabis segment, the dried-flower market.
Auxly’s three-pronged strategy includes:
- Expanding its flower offering under the Kolab Project Growers Series through the launch of new cultivars with existing partners and securing new partnerships with top-tier cultivators
- Launching a strain-specific dried-flower offering of unique genetics at a compelling price point under Auxly’s Back Forty brand
- Significantly boosting its pre-roll capacity by launching disruptive pre-roll products under its Kolab Project and Back Forty brands.
“We’re proud to have achieved our objective of leading Cannabis 2.0, which remains key to our business strategy,” said Hugo Alves, CEO, Auxly.
“Our 2.0 product offerings under our Kolab Project and Back Forty brands have been a huge hit with consumers, who routinely point to the quality and consistency of our products as the reasons why they choose our brands over others.
We believe that there is a fantastic opportunity to stretch our branded product offering into 1.0 product formats and bring that same quality and consistency that consumers love to our dried-flower and pre-roll products.”
Auxly is an international cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the medical, wellness and adult-use markets.
Auxly Cannabis Group (XLY) is up 2.53 per cent, trading at C$0.405 per share at 11am EST.