FansUnite (FANS) has joined forces with SeventySix Capital Sports Advisory for brand partnerships in the United States.
The firm will use its extensive network to advance FansUnite's sportsbook platform through prominent U.S. betting brand partners.
FansUnite is especially interested in U.S. sports, esports media and other companies and brands looking for a betting platform to provide wagering services to its followers.
The company expects to generate significant income through a revenue sharing model when it licenses its B2B online gambling solutions to these partners.
Scott Burton, CEO of FansUnite, commented,
"The SeventySix Capital Sports Advisory team has developed strong relationships with leading U.S. brands, which we can now partner with. This will enable us to continue expanding our operations in the highly-lucrative U.S. online gambling market."
Evan Davis, Managing Director of Sports Betting for SeventySix Capital Sports Advisory, added,
"We are extremely excited to assist FansUnite in its goal to replicate the success that they have experienced in other countries here in the United States. Scott and his team have built a terrific product and we're confident that with strategic brand partnerships in place, they will become a key player within the U.S. sports betting ecosystem."
SeventySix Capital Sports Advisory is a sports consulting group focused on bringing emerging innovations and technology to sports executives, leagues, organizations and athletes.
FansUnite Entertainment is focused on technological solutions for the online gaming market.
FansUnite (FANS) closed the day down 4.23 per cent trading at $0.68 per share.