Enthusiast Gaming (EGLX) has partnered with the U.S. Navy to increase awareness with Gen Z audiences.
The integrated media and esports partnership includes multiple gaming activations to increase awareness of Navy life and the wide range of professional opportunities the Navy offers, including those in high-demand STEM fields.
The partnership will see Navy-branded placements on YouTube, social media channels, owned and operated video sites and digital display media.
The partners will also host four competitions featuring the Navy’s esports team, Goats & Glory, battling it out against Enthusiast's Luminosity team on Twitch.
In addition, the Navy will be the title sponsor of Luminosity Gaming’s flagship production, Luminosity Live, which will feature interactive STEM-inspired experiences highlighting the skills of Navy sailors.
Adrian Montgomery, CEO of Enthusiast Gaming, commented,
"We are constantly striving to deliver new and quality content and experiences to our community of gaming and esports fans around the world, and this partnership marks another powerful vote of confidence in our platform of digital media assets and our unique ability to reach Gen Z audiences."
Enthusiast Gaming is building the largest media and content platform for video game and esports fans to connect and engage worldwide.
Enthusiast Gaming (EGLX) is down by 2.03 per cent and is currently trading at $6.26 per share as of 10:55 am ET.