Else Nutrition Holdings Inc. (BABY) will be launching its plant-based complete nutrition products for toddlers online by Q4, 2021.
The expansion also will place Else at Kroger-owned Vitacost.com, an E-commerce leader in the healthy/organic foods space.
"Being a part of Kroger’s E-commerce platforms marks a major step forward for our online growth strategy," said Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.
"Kroger’s large online presence as a grocery leader, will significantly increase the accessibility of our clean label, whole-food-based early nutrition products for thousands of families nationwide," added Yitzhak.
Else Nutrition is currently onboarding with Kroger Ship, with plans to ship to Kroger customers through the Kroger.com and Vitacost.com grocery websites.
Kroger Ship enables U.S. consumers the benefits of big-box shopping from the comfort of their own homes. Consumers can buy in bulk, browse a wide selection of products, and get access to exclusive savings.
Kroger, the nation’s largest grocery chain, saw its e-commerce sales jump by 79 per cent in 2020, according to eMarketer, with $11.18 billion in digital sales. Riding the success of its ongoing investments in e-commerce and powered by a COVID-19 surge in online grocery sales.
Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults.
Else Nutrition Holdings Inc. (BABY) is up 0.72 per cent and is trading at C$2..80 at 9.44 am ET.