Victory Square (VST) has signed an LOI for a follow-on C$1 million investment in portfolio company Creator.co.
Creator.co is a one-stop-shop to drive awareness, content and conversions for brands on Instagram, Facebook, Twitter, Youtube and TikTok. The Creator.co platform allows brands to discover ultra-tailored creators and launch a campaign with them in minutes.
To date, over 90,000 creators have collaborated with brands like Walmart, Colgate, Minhas Distilleries, CrayolaBox, Zero Water, Freeyum and Vasanti.
The influencer marketing space is growing by 30 per cent annually, which is on pace to be worth over US$80 billion by 2028, according to Grand View Research.
Terms
Victory Square will subscribe for C$1 million of Creator.co common voting shares through the issuance of C$1 million of Victory Square common shares priced at C$1.00.
Creator.co will use C$300,000 to grow its platform and C$700,000 to complete an add-on feature that allows creators to launch digital currencies powered by the blockchain.
Shafin Diamond Tejani, CEO of Victory Square, commented,
"Creators are businesses that are creating real economic value, but they’re so poorly understood. This is a segment of the economy that has seen significant growth, but there aren’t many options for them to find the right tools that can help them reach their full business potential. One of the things I’m most excited about is giving power back to creators and extending the options for monetization even further — to their followers."
Victory Square builds, acquires and invests in promising startups and fast-tracks them toward growth.
Victory Square (VST) is down by 1.1 per cent and is currently trading at $0.445 per share as of 9:50 am ET.