American Aires (WIFI) is starting the holiday season off strong with a 19-per-cent rise in November YOY sales.
It also experienced a 25-per-cent increase in average order value, a 29-per-cent increase in new users, and a 28-per cent increase in sales outside of North America for the month.
November includes both Black Friday and Cyber Monday and is one of the highest-volume shopping periods of the year. According to Adobe’s 2021 holiday report, 22 days in November exceeded US$3 billion in online spending compared to only nine days in 2020.
American Aires anticipates strong consumer spending through most of December with increased international sales in Europe, the U.K. and Australia.
Josh Bruni, American Aires’ Chief Revenue Officer, stated,
“As online shopping has grown over the past decade, brands have pushed consumers to start seeking deals much earlier in the season. This year, however, the pressure to shop earlier was expected to arise more from consumers who are concerned about product supply constraints or delays in shipping.
Our strategy was to build significant awareness in the weeks leading up to November while also testing our corporate messaging to understand what would best resonate with consumers. By keeping a close eye on our key indicators, we identified quickly when we needed to shift focus from building an audience to converting users to consumers.
For us, our customers began to signal increased purchase intent in late October. By having a longer shopping period, Aires was afforded more time to assess and react to performance, adjust our messaging and revise the media mix.”
American Aires is a nanotechnology company that develops silicon-based microprocessors that reduce the harmful effects of electromagnetic radiation.
American Aires (WIFI) is up by 42.86 per cent and is currently trading at $0.075 per share as of 10:32 am EST.