- Fobi (FOBI) has signed a three-year exclusive data licensing agreement with Barnet Technologies
- Barnet is an information technology company providing complete management systems across regulated industries
- The agreement will provide Barnet POS users with real-time data and marketing capabilities
- Fobi will generate revenue through the sale of quarterly and annual data licenses
- Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement
- Fobi Stock (FOBI) is up by 1.96 per cent trading at $0.52 per share
Fobi (FOBI) has signed a three-year exclusive data licensing agreement with Barnet Technologies.
Barnet is an information technology company providing complete management systems across regulated industries. It is one of the leading POS vendors in Western Canada for liquor and other regulated industries with over 50-per-cent market share in B.C.
The agreement will enable access to all POS and transactional data from Barnet clients.
Barnet POS users will benefit from real-time shopping data, end-to-end measurement and analysis, customer segmentation, retail and brand marketing activation, real-time marketing attribution, and machine-learning insights into supply and demand challenges.
Fobi will generate revenue through the sale of quarterly and annual data licenses to various industry stakeholders through the Fobi Data Exchange.
The companies also intend to expand real-time store-level data at scale to cannabis retailers.
“We have worked first-hand with Fobi for quite some time now and we have had the opportunity to witness first-hand the robust functionality and the value which the FDX provides to data aggregators,” stated Nick Ricci, Barnet’s President. “Add to this the fact of Fobi’s key existing strategic alliance relationships with leading data aggregation companies such as NielsenIQ and it was a no-brainer for us to enter into a multi-year exclusive data agreement.”
“By way of signing this exclusive agreement with Barnet Technologies, we have now successfully locked down the key B.C. and Alberta liquor retail marketplaces,” stated Rob Anson, Fobi’s CEO. “We are now focused on replicating the same successful model across the other key Canadian provinces before the end of 2022.”
Fobi AI is a data intelligence company that turns real-time data into actionable insights and personalized customer engagement.