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DATA Communications (TSX:DCM) launches personalized video solution

Shoran Devi, The Market Herald
0 Comments| January 11, 2023

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  • DATA Communications (DCM) has launched PRSNL, a full-service, end-to-end, personalized video content platform
  • PRSNL encompasses all aspects of creating and delivering personalized videos
  • PRSNL builds on DCM’s 25+ years of experience developing and executing personalized messaging for some of the largest corporations in Canada
  • DCM is a communication solutions partner helping companies to create more meaningful connections with their customers
  • Data Communications Management Corp. (DCM) is up 3.03 per cent, trading at C$1.36 per share at 10:24 am ET

DATA Communications (DCM) has launched PRSNL, a full-service, end-to-end, personalized video content platform.

PRSNL encompasses all aspects of creating and delivering personalized videos. From strategy, storyboarding, and creative development to editing, hosting, and distribution.

Personalized video delivery at scale is a complex process. It requires specialized knowledge, technology, and resources that most companies do not have readily available. Personalization also involves the use of customer data, which requires rigorous attention to privacy and security.

PRSNL builds on DCM’s 25+ years of experience developing and executing personalized messaging for some of the largest corporations in Canada.

Richard Kellam, President & CEO of DCM, commented on the news.

“With our proven expertise in storytelling across print, email, and social, personalized video is a logical evolution for DCM and our clients. It’s another exciting way we can help brands leverage technology to better connect with their audiences.”

DCM is a communication solutions partner helping companies to create more meaningful connections with their customers.

Data Communications Management Corp. (DCM) is up 3.03 per cent, trading at C$1.36 per share at 10:24 am ET.




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