- OverActive (OAM) announced its entry into VALORANT Game Changers, by signing a fully female Spanish roster to compete as MAD Lions Laurë
- VALORANT Game Changers is the most-watched women’s tournament in esports
- MAD Lions Laurë’s first public appearance will be during the VCT Game Changers 2023 open qualifier
- OverActive Media owns and operates an integrated portfolio of esports teams as well as audience engagement
- OverActive Media Corp. (OAM) opened trading at C$0.17 per share
OverActive (OAM) announced its entry into VALORANT Game Changers, by signing a fully female Spanish roster to compete as MAD Lions Laurë.
MAD Lions Laurë joins other prominent organizations in the scene, including Team Liquid, Natus Vincere, FaZe Clan and G2 Esports.
The MAD Lions Laurë roster consists of Monica “moniovess” Oves Silva, Laia “MissLaia” Miralles Brull, Alessia “Alessia” Crisafo Norte, Lucia “Nahashi” Mata Vergara, Nicole “Nidxvilco” Dobrovolskyy Shved and Coach Adrián “Jedry” García Sáiz.
VALORANT Game Changers is the most-watched women’s tournament in esports. It was initially launched in 2020 by Riot Games (creators of League of Legends).
OverActive is investing in the MAD Lions brand by signing a Spanish roster in one of the top esports titles. The new team creates opportunities in esports for women in Spain while providing the community with additional engagement touchpoints.
MAD Lions Laurë’s first public appearance will be during the VCT Game Changers 2023 open qualifier. This is a Riot Games-hosted tournament for women and non-binary players from April 5 to 9, 2023.
Alyson Walker, Chief Commercial Officer at OverActive Media, commented on the news.
“We continue to focus on audience growth and are aware of the female gaming community and the appetite for relevant content. VALORANT Game Changers is the perfect addition to our existing esports teams. We’re excited to support the competitiveness of the League while driving more inclusivity in esports.”
OverActive’s investment in VALORANT Game Changers is part of its ongoing focus on women in gaming and esports.
Earlier this month, the company announced its partnership with The Collective, a division of global Sports, Music and Culture agency Wasserman. The Collective focuses on advancing the power of women in sports, entertainment, and culture. Together, both groups are working on understanding, addressing, and driving solutions for creating gender equity in esports.
About OverActive Media
OverActive Media owns and operates an integrated portfolio of esports teams as well as audience engagement. It delivers sports, media, and entertainment products focusing on esports, video games, content, culture, and live and online events for the next generation of fans.
OverActive Media Corp. (OAM) opened trading at C$0.17 per share.