- Xebra (XBRA) is expanding its Cannabis Infused Beverage Brand, Vicious Citrus, to include OG Slim, launching in Ontario in May
- OG Slim is the 3rd product in the portfolio and specially developed to respond to high consumer demand for a lower calorie Vicious Citrus product
- Xebra Brands is an international cannabis cultivation and product company with global brands and intellectual property
- Xebra Brands Ltd (XBRA) opened trading at C$0.09 per share
Xebra (XBRA) is expanding its Cannabis Infused Beverage Brand, Vicious Citrus, to include OG Slim, launching in Ontario in May.
Following the successful launch of the brand’s flagship products OG and Neo, this launch comes in advance of the hot summer beverage season. Launched in August 2022, Vicious Citrus has become a top performing brand, based on multiple metrics, in Ontario.
Ontario is Canada’s largest Cannabis market with more than 1,300 cannabis retailers. The brand has also recently expanded to Western Canadian markets with the entry into Alberta and Saskatchewan.
OG Slim
OG Slim is the 3rd product in the portfolio and specially developed to respond to high consumer demand for a lower calorie Vicious Citrus product. The company reports that OG Slim has the same taste consumers love, with 5mg THC and 2mg CBN, and only 10 calories.
Jay Garnett, CEO of Xebra Brands commented on the announcement.
“OG Slim will attract a new consumer base for the brand. It will attract customers looking for high quality non-carbonated lemonade products with lower calories. It is a great addition to our line and will play an important role in driving growth and overall profitability as we roll it out Nationally.”
About Xebra Brands
Xebra Brands is an international cannabis cultivation and product company with global brands and intellectual property. Its products range from wellness to leisure, and include beverages.
Xebra Brands Ltd (XBRA) opened trading at C$0.09 per share.
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