- MiniLuxe Holding (MNLX) announced the first “store-in-store” launch of Paintbox with a new Boston outpost for Paintbox
- MiniLuxe used its South End location in Boston to test this new Paintbox store-in-store format
- It includes some of Paintbox’s most popular nail art looks that will now be part of MiniLuxe’s talent certification program
- MiniLuxe, a Delaware corporation based in Boston, Massachusetts, provides personal care products
- MiniLuxe Holding Corp. (MNLX) opened trading at C$0.215 per share
MiniLuxe Holding (MNLX) announced the first “store-in-store” launch of Paintbox Brand with a new Boston outpost for Paintbox.
The company is also planning to launch a ready-to-wear Paintbox press-on product offering that allows clients to experience nail art at home and on-the-go.
About Paintbox
Based in New York City and founded in 2014 by beauty editor and trend expert, Eleanor Langston, Paintbox is redefining the nail-care industry. It provides creative and proprietary modern nail art designs.
The brand’s expansion leverages MiniLuxe’s base of existing nail studios that offer a new channel for Paintbox services and products.
MiniLuxe used its South End location in Boston to test this new Paintbox store-in-store format. It includes some of Paintbox’s most popular nail art looks that will now be part of MiniLuxe’s talent certification program.
The company will launch Paintbox press-on nails through its e-commerce platform with collaborations and partnerships during New York Fashion week in the later part of the year.
About MiniLuxe
MiniLuxe, a Delaware corporation based in Boston, Massachusetts, provides personal care products. It is a lifestyle brand and talent empowerment platform and marketplace for the nail and waxing industry.
MiniLuxe Holding Corp. (MNLX) stock opened trading at C$0.215 per share.
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