- Yerbae Brands (TSXV:YERB.U) announces sales surge 30 per cent on Amazon Prime Day compared with last year
- The company also reduced promotional spending by 20x
- The increase in revenue on Amazon Prime Day was a result of a new advertising strategy
- Shares of Yerbae Brands (TSXV:YERB.U) are up 5 per cent to C$0.42 as of 12:01 p.m. ET
Yerbae Brands (TSXV:YERB.U) has announced a sales surge of 30 per cent on Amazon Prime Day compared with last year.
In a news release, the company also said it reduced promotional spending by 20x, and that the increase in revenue was a result of a new advertising strategy.
Yerbae Brands was founded in 2017 and develops energy beverages with zero sugar and zero calories by also using plant-based ingredients.
“We are immensely proud of the remarkable growth and efficiencies we achieved on Amazon Prime Day. Our new record sales for Prime Day is 30% higher than the same period the previous year. This is a testament to our commitment to crafting innovative and delicious beverages that our customers love,” Karrie Gibson, co-founder of Yerbae Brands, said in a statement.
Gibson said Yerbae Brands plans to continue improving flavour and quality of its beverages to provide “unique and satisfying beverage experiences.”
Shares of Yerbae Brands are up 5 per cent to C$0.42 as of 12:01 p.m. ET.
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