- Cineplex (TSX:CGX) had its highest July box office of all time, surpassing C$86 million in net box office revenues
- Canada’s largest film exhibitor also achieved its second highest month on record, second only to December 2015
- Cineplex welcomed more than 6.8 million theatregoers nationwide throughout the month, mainly because of solid blockbuster performances of “Oppenheimer” and “Barbie”
- Cineplex opened trading at $9.15 per share and is up 16 per cent year to date
Cineplex (TSX:CGX) had its highest July on record, thanks to blockbuster films that helped it surpass C$86 million in net box office revenues.
Canada’s largest film exhibitor also achieved its second highest month on record, behind only December 2015 that included the results of “Star Wars: Episode VII – The Force Awakens.”
Cineplex welcomed more than 6.8 million theatregoers nationwide throughout the month, mainly because of solid blockbuster performances by “Oppenheimer” and “Barbie” and achieved its second highest monthly premium box office revenue of all time.
“Barbie” generated the highest July attendance at its theatres nationwide, “Oppenheimer” and “Mission: Impossible – Dead Reckoning Part One” followed in second and third places respectively, with international title “Carry on Jatta 3” rounding out the top films.
The theatre chain’s president and CEO, Ellis Jacob, said the record-breaking July box office shows that people still love going to the cinema, as more than one sixth of the country’s population went to the theatre last month.
“We are proud to have outperformed other North American exhibitors in a strong second week at the box office, achieving this in part by harnessing real-time data to understand Canadians’ movie-going habits while personalizing our guests’ visits and delivering memorable experiences,” Jacob said in a statement.
Cineplex is a Canadian brand active in the film entertainment, marketing, media and amusement sectors. It serves millions of guests every year at its more than 170 movie theatres and location-based entertainment venues.
Cineplex opened trading at $9.15 per share and is up 16 per cent year to date.
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