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Mitsubishi Electric selects BlackBerry to power new in-vehicle system

Jonathon Brown Jonathon Brown, The Market Online
0 Comments| September 26, 2023

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  • Mitsubishi Electric’s (OTC Pink:MIELY) new automotive system, FLEXConnect, will be powered by BlackBerry’s (TSX:BB) vehicle data platform, IVY
  • The FLEXConnect in-cabin system core is its driver monitoring system and occupant monitoring system
  • BlackBerry IVY is an edge-to-cloud vehicle data platform that can extract and analyze data from internal and external sensors
  • BlackBerry stock last traded at $6.72 per share

Mitsubishi Electric’s (OTC Pink:MIELY) new automotive system, FLEXConnect, will be powered by BlackBerry’s (TSX:BB) vehicle data platform, IVY.

The collaboration aims to help advance road safety by leveraging an array of sensor data to anticipate safety risks, reduce driver distractions, highlight potential driving hazards, and enable new consumer experiences.

The FLEXConnect in-cabin system core is its driver monitoring system and occupant monitoring system. BlackBerry IVY is an edge-to-cloud vehicle data platform that can extract and analyze data from internal and external sensors and leverages machine learning to process all data.

Safety features:

  • Determining driver distraction and concentration levels by detecting signs of drowsiness
  • Collecting biometric information to provide insight into short- and long-term changes to a driver’s physical status, such as health
  • Analyzing facial features to create personalized identification profiles for automated verification to enable vehicle access and in-car payments
  • Correlating user preferences with environmental information, such as suggesting optimal parking locations based on preferences for cost, distance from destination, parking format and availability

“The collaboration between Mitsubishi Electric and BlackBerry to advance our in-cabin system takes the driving experience to the next level by truly going the extra mile,” Mitsubishi Electric Automotive America’s VP of advanced engineering, Mark Rakoski said in a news release. ”With its advanced safety features, intuitive interface, and enhanced sensory feedback, Mitsubishi Electric FLEXConnect establishes a new cabin experience standard, revolutionizing the way we interact with vehicles. With BlackBerry IVY, we’re able to bring innovations like this to market faster, and in full confidence that the security and privacy of user data is protected.”

BlackBerry provides intelligent security software and services to enterprises and governments around the world.

BlackBerry stock last traded at $6.72 per share and is up 52.3 per cent year to date.

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