- Else Nutrition (TSX:BABY) will be offering its ready-to-drink kids shakes online through one of the United States’ largest retailers by the end of January 2024
- The deal will introduce the shakes to millions of consumers across the country
- Else Nutrition is a food and nutrition company developing plant-based food and nutrition products for infants, toddlers, children and adults
- Else Nutrition stock (TSX:BABY) has lost 56.73 per cent year-over-year and 35.71 per cent since inception in 2018
Else Nutrition (TSX:BABY) will be offering its ready-to-drink kids shakes online through one of the United States’ largest retailers by the end of January 2024.
The deal will introduce the shakes – which come in chocolate and vanilla, and include 25 vitamins and minerals – to millions of consumers across the country, putting them on a path to a brick-and-mortar rollout from coast to coast.
The news follows the retailer’s successful rollout, online and via brick-and-mortar, of Else’s entire range of plant-based nutritional products for babies, toddlers and kids.
“Else Nutrition is truly pleased to deepen our existing product range and overall retail relationship with this iconic American retailer,” Hamutal Yitzhak, chief executive officer and co-founder of Else Nutrition, said in a statement. “The online launch instantly exposes Else’s plant-powered kids shakes to a national audience. With a delicious taste that kids love, substantially less sugar than leading ready-to-drink brands, and 25 vitamins and minerals, we know this innovative product is a winning proposition. We sincerely thank their category team for enabling our beloved brand to flourish as we continue to develop a relationship with their customers across the USA.”
Else Nutrition is a food and nutrition company developing plant-based food and nutrition products for infants, toddlers, children and adults.
Else Nutrition stock (TSX:BABY) last traded at C$0.22 per share. The stock has lost 56.73 per cent year-over-year and 35.71 per cent since inception in 2018.
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