- GameSquare Holdings has officially completed its merger with FaZe Holdings
- The merger will create one of the largest gaming and e-sports companies solely based on audience reach of 1 billion
- The acquisition of FaZe Holdings will add to GameSquare Holdings’ portfolio a range of top-ranked e-sports franchises
- Shares of GameSquare Holdings are up 14 per cent to C$2.28 as of 10:05 am ET
GameSquare Holdings (TSXV:GAME) has officially completed its merger with Faze Holdings, effectively becoming one of the world’s largest gaming and e-sports organizations based on audience reach.
In a statement, GameSquare Holdings said its acquisition of FaZe Holdings will add a range of top-ranked e-sports franchises to its portfolio and extend its audience reach to 1 billion.
Now that the acquisition is complete, GameSquare Holdings stated it will now shift its focus on revolutionizing the way brands and game publishers connect millennial, Gen Z and Gen Alpha audiences.
“This strategic alliance strengthens our position across global industries, amplifies our ability to connect brands with elusive and influential youth audiences, and unlocks even more opportunities to support our partners with cutting-edge technology,” Justin Kenna, CEO of GameSquare Holdings, said in a news release. “Together, we will seek to redefine the future of e-sports and gaming by leveraging our combined expertise to pursue opportunities for growth and innovation. Our commitment remains unwavering as we aim to lead the way in shaping the ever-evolving intersection of gaming, media and brand engagement.”
The merger will blend the company’s marketing and media services as well as FaZE’s e-sports franchises, creative services and data and technology capabilities focused on global gaming and influencer markets.
GameSquare Holdings has a mission of revolutionizing the way brands and game publishers connect with Gen Z, Gen Alpha and millennial audiences.
FaZe was formed in 2010 and operates across multiple verticals designed to reimagine gaming, sports, culture and entertainment.
Shares of GameSquare Holdings (TSXV:GAME) are up 14 per cent to C$2.28 as of 10:05 am ET.
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