- Lululemon (NASDAQ:LULU) unveils Team Canada’s athlete outfits for the Paris 2024 Olympic and Paralympic Games.
- The athletic wear company touted the clothing’s “innovative construction and performance fabrics, within modern silhouettes and Canadian-inspired prints.”
- Select items from the retail collection launched online in Canada Tuesday and will be in stores in Canada beginning Wednesday.
- Shares of Lululemon Athletica Inc. (NDAQ:LULU) were up 1.39 per cent, trading at $339.40 as of 1:57 pm ET.
Lululemon (NASDAQ:LULU) unveiled Team Canada’s athlete outfits for the Paris 2024 Olympic and Paralympic Games, touting their “innovative construction and performance fabrics, within modern silhouettes and Canadian-inspired prints.”
In collaboration with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), this is Lululemon’s first summer “athlete kit” for Team Canada. The company outfitted 2022 Winter Olympic and Paralympic athletes at the beginning of its multi-year partnership with the COC and CPC as official outfitter of Team Canada.
“For Paris 2024, we had the opportunity to deepen our partnership with the Olympians and Paralympians who represent Canada on the global stage,” Lululemon CEO Calvin McDonald, said in a statement. “We took an innovation-first approach to design a collection driven by athlete insights, so they can feel and perform their best in Paris. All of us at Lululemon are honoured to support these athletes, both as individuals and a team, as they represent their country this summer.”
The athlete kit and retail collection launched Tuesday and, according to a news release, “blends function and style through innovative construction and performance fabrics, within modern silhouettes and Canadian-inspired prints.” Athletes, coaches, and support staff will wear Team Canada apparel throughout the Games, including the opening and closing ceremonies, medal ceremonies, media appearances and more.
“Paris will be my fourth Olympics and I have not seen a kit quite like this,” 2020 decathlon Olympic champion Damian Warner, a Lululemon ambassador, said in a statement. “We’re going to be able to showcase some of our own personal style, while showing off our Canadian pride together.”
Winning over the athletes who will be seeking peak performance is a challenge, as the United States Olympic outfitters found out recently.
Lululemon enlisted 19 Canadian Olympic and Paralympic athletes across 14 different sports to be involved in the design process to understand their distinct needs during the Games.
“My biggest takeaway from this process was lululemon’s commitment to working with Paralympians to make the pieces accessible and adaptable,” wheelchair rugby player Zak Madell, a lululemon ambassador said in a statement. “It’s not only about looking good, but also about feeling good – and I can’t imagine a better way to show up for Canada. I know this kit will be a part of my daily wardrobe moving forward because of the attention to detail.”
Team Canada decathlete Damian Warner models the media kit. (Source: Lululemon Athletica)
Lululemon’s Team Canada design highlights
- Adaptability: The kit was designed to support more bodies and more abilities, with features including magnetic-close zippers, pull-on loops, and sensory touch guides. The two adaptive styles – the Seated-Fit Carpenter Pant and the Seated-Fit Packable Rain Poncho – are intentionally designed to deliver functionality and comfort in a seated position.
- Thermal comfort: To keep athletes comfortable during changing temperatures and conditions, the kit features adjustable styles like the Convertible Pant and Jacket, as well as SenseKnit technology and sweat-wicking fabrics to enhance breathability through ventilation.
- Fit and function: Products with four-way stretch fabrics, customizable drawcords, and newly engineered pocket shapes and placements help athletes move and personalize styles.
- National pride: Prints inspired by the beauty of Canada help athletes celebrate their country and reflect their journey throughout the Games. Fabrics like Jacquard create modern silhouettes that allow athletes to show up in style.
Lululemon gives back to Canadian athletes through the Future Legacy program, with 10 per cent of sales from all Future Legacy items supporting the Canadian Olympic Foundation and Paralympic Foundation of Canada.
Select items from the retail collection launched online in Canada Tuesday and will be in stores in Canada beginning Wednesday.
Team Canada beach volleyball player Melissa Humana-Paredes models the closing ceremony kit. (Source: Lululemon Athletica)
Lululemon is a technical athletic apparel, footwear, and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and well-being.
Shares of Lululemon Athletica Inc. (NDAQ:LULU) were up 1.39 per cent, trading at $339.40 as of 1:57 pm ET.
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