Last month we examined three Canadian companies that were getting a boost from the Stanley Cup Playoffs.
Now that the playoffs are over after the Florida Panthers won their first Stanley Cup on Monday in Game 7 of the finals, and broke the hearts of Edmonton Oilers fans, watch the above video for the full story on how those Canadian companies have benefited from riding the momentum of an epic postseason.
Rogers Communications
The numbers are in and the Stanley Cup final is Rogers-owned Sportnet’s most watched broadcast with an average audience a little more than 7.5 million – across Sportsnet, CityTV and CBC.
The broadcast reached 15 million Canadians, nearly 40 percent of the population. And Sportnet+ set a record, reaching almost 2 million streamers.
Rogers Communications (TSX:RCI.A) shares are down around 1.8 percent over the past five days, last trading at C$53.78.
Boston Pizza
During the widely watched game broadcasts, viewers couldn’t miss Boston Pizza ads asking fans to unite in cheering for any Canadian team to break the country’s 31-year Stanley Cup drought.
Before the decisive Game 7, the restaurant company promised free pizzas in Edmonton if the Oilers won the Stanley Cup, boasting “it will rain pizzas in oil country.” Despite the game 7 loss, Boston Pizza amended its offer and gave away pizzas to ease Edmonton’s hockey heartache.
Boston Pizza Royalties Income Fund (TSX:BPF.UN) was trading at $15.99.
Scotiabank
The Bank of Nova Scotia (TSX:BNS), aka “Canada’s hockey bank,” has an NHL sponsorship and a 20-year sponsorship agreement with Maple Leaf Sports & Entertainment for naming rights to the Toronto Maple Leafs’ Scotiabank Arena. Scotiabank was last trading at C$62.58.
Coca-Cola
And we’ll deliver one bonus company outside of the TSX that’s noteworthy for its connection to Oilers superstar Connor McDavid – Coca Cola.
McDavid recently signed on to endorse Coca-Cola owned Bodyarmour, which is the NHL’s official sports drink. The Edmonton captain had an incredible eight goals and 34 assists in the postseason and won the Conn Smythe Trophy as the most valuable player in the Stanley Cup Playoffs.
Coca-Cola Co. (NYSE:KO) shares are down slightly, closing atUS$63.65.
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