- Jones Soda (CSE:JSDA) announced the upcoming launch of all-new formulas, Jones Craft Cola and Jones Craft Zero Cola
- This brings the popular craft soda manufacturer into the cola space for the first time, through a collaboration with Nitrocross motorsports
- Jones Craft Cola is made with natural cane sugar and Jones Zero Cola serves consumers who prefer no-calorie beverages
- Shares of Jones Soda opened trading at $0.45
Jones Soda (CSE:JSDA) announced the upcoming launch of all-new formulas, Jones Craft Cola and Jones Craft Zero Cola.
This brings the popular craft soda manufacturer into the cola space for the first time, through a collaboration with Nitrocross motorsports. The co-branded products mark the beginning of a new multi-year partnership with Thrill One Sports and Entertainment, a top producer of action sports events.
The partnership features integration of Jones product and its own action sports heritage into Street League Skateboarding (the world’s largest competitive skateboarding league) venues, athlete activations, content and branding. Jones will also serve as the official sponsor of SLS Futures, the league’s new youth development program.
“Partnering with Nitrocross is an ideal way to enter the cola wars. It will immediately raise the visibility of our products with a young generation of passionate fans who are open to new experiences of all kinds,” Jones Soda’s CEO, David Knight, said in a news release. “This campaign will join the other strategic growth initiatives we are undertaking to bring the Jones brand to new consumers and channels. We look forward to bringing a new great taste to the cola category and re-igniting the cola taste challenge that began in the mid ’70s.”
Jones Craft Cola is made with natural cane sugar and Jones Zero Cola serves consumers who prefer no-calorie beverages.
The new canned colas will debut Sept. 6-7 at the first Nitrocross race of the season in Richmond, Virginia.
With its headquarters out of Seattle, Washington, Jones Soda is a craft soda manufacturer with its Mary Jones subsidiary focused on distributing cannabis products.
The company’s mainstream soda line is sold across North America in glass bottles and cans as well as fountain and slush machines in traditional beverage outlets and restaurants.
Shares of Jones Soda (CSE:JSDA) opened trading at $0.45 and are up 11.83 per cent in the past month as well as 120.38 per cent higher than this time, last year.
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(Top photo: Jones Soda)