- GameSquare Holdings (NDAQ:GAME) and the National Football League have unveiled “NFL 4 The Fans Live.”
- The event series blends NFL fandom on gameday with interactive gaming and creator-driven content.
- The strategic partnership with GameSquare will launch with a multi-city series coinciding with key moments of the NFL calendar.
- Shares of GameSquare Holdings Inc. were down 4.1 per cent, trading at C$1.17 at 12:26 pm ET.
GameSquare Holdings (NDAQ:GAME) and the National Football League have unveiled “NFL 4 The Fans Live,” an event series that blends NFL fandom on gameday with interactive gaming and creator-driven content.
A news release Tuesday described NFL 4 The Fans Live as a first-of-its-kind series that will be accessible for an in-person and online audience during the upcoming 2024 NFL season. The league’s strategic partnership with GameSquare provides an opportunity to reach new audiences and will launch with a multi-city series coinciding with key moments of the NFL calendar.
“We are excited to partner with the NFL to produce NFL 4 The Fans Live and bring together gaming and NFL football cultures around some of the biggest moments of the NFL season,” Justin Kenna, GameSquare’s CEO, said in a statement. “Today’s announcement demonstrates the NFL’s commitment to expand its reach to youth and gaming audiences, communities that share a passion for sports, creator-driven content and live events. We are thrilled by the opportunity to drive engagement to these communities by leveraging GameSquare’s production, amplification and talent management expertise.”
Each event will feature live streaming capabilities, allowing fans from around the world to participate, interact and engage in the festivities. The series also creates multiple levels of opportunity for brand partners to participate.
Segments of the series will include friendly competitions between talent in real-life activities and gaming challenges. According to the news release, “the livestream will be the place for conversation amongst talent with passionate football minds, challenges via the chat for fans to engage, and surprise NFL talent joining the set.”
“The NFL believes GameSquare will be instrumental in broadening our engagement with new and existing audiences,” Ed Kiang, vice president of video gaming for the NFL, said in a statement. “We are excited to see what GameSquare has in store as they bring the NFL 4 The Fans Live creator roadshow to life during the 2024 NFL season.”
GameSquare Holdings is an international gaming, esports and media company with roots in gaming and creator entertainment. One of GameSquare’s largest investors is Dallas Cowboys owner Jerry Jones.
Shares of GameSquare Holdings Inc. (NDAQ:GAME) were down 4.1 per cent, trading at C$1.17 at 12:26 pm ET.
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