- Vertiqal Studios (TSX:VRTS) has inked a representation agreement with 6ixbuzztv, a Canadian entertainment media company popular with Gen Z and Millennial audiences
- The companies will jointly develop content series, brand campaigns and experiential activations
- Vertiqal Studios owns and operates the largest gaming and lifestyle network on social media in the United States and Canada
- Vertiqal Studios stock has given back 80 per cent year-over-year, last trading at C$0.02 per share
Vertiqal Studios (TSX:VRTS) has inked a representation agreement with 6ixbuzztv, a Canadian entertainment media company popular with Gen Z and Millennial audiences.
The partners will jointly develop content series, brand campaigns and experiential activations to “become the leaders of all things culture in the Canadian marketplace,” according to Tuesday’s news release.
6ixbuzztv provides cultural, news and entertainment coverage primarily focused on Toronto. The company has more than 2.4 million followers on Instagram and modest but growing contingents on Facebook (+40,000), YouTube (+90,000) and Twitter (+125,000), and is actively expanding across North America.
The agreement complements Vertiqal’s social media gaming and lifestyle network, which is unmatched in the United States and Canada with more than 2 billion monthly video views, 138 owned and operated channels and an audience of more than 52 million unique followers and subscribers.
Leadership insights
“Partnering with 6ixbuzztv represents a significant opportunity for Vertiqal Studios to enhance our presence in the Canadian market,” Jon Dwyer, Vertiqal Studios’ chief executive officer, said in a statement. “Their innovative approach to entertainment and deep understanding of Canadian culture will complement our content creation and distribution expertise, enabling us to deliver high-impact campaigns and activations for audiences and brands alike.”
“Partnering with Vertiqal Studios marks an exciting new chapter for 6ixbuzztv,” added the 6ixbuzztv leadership team in a joint statement. “We’re eager to leverage our platform and deep connection with the Canadian community to amplify the innovative content that Vertiqal is known for. With their unparalleled expertise in crafting dynamic, vertical social media content that resonates with today’s digital audience, we’re confident that together, we’re going to create something that not only captures the spirit of Toronto, but also sets a new standard for harnessing culture.”
About Vertiqal Studios
Vertiqal owns and operates the largest gaming and lifestyle network on social media in the United States and Canada. The company produces, distributes and monetizes more than 100 videos per day across its social channels.
Vertiqal Studios stock (TSX:VRTS) last traded at C$0.02 per share. The stock has given back 80 per cent year-over-year.
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(Top image: 6ixbuzztv)