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Sony’s Alpha 1 II: A new professional photography standard?

Jonathon Brown Jonathon Brown, The Market Online
0 Comments| 5 days ago

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  • Sony (NYSE:SONY) announced the launch of its latest flagship full-frame camera, the Alpha 1 II.
  • The Alpha 1 II boasts a full-frame Exmor RS stacked CMOS sensor with an effective resolution of approximately 50.1 megapixels. It is capable of up to 30 frames-per-second blackout-free continuous shooting with autofocus and autoexposure tracking
  • The Alpha 1 II will be available in December 2024, priced at approximately US$6,499.99 and C$8,499.99
  • Sony stock (NYSE:SONY) last traded at US$19.76

Want a high-end gift for the shutterbug in your life this holiday season?

Sony (NYSE:SONY) announced the launch of its latest flagship full-frame camera, the Alpha 1 II.

This state-of-the-art mirrorless camera combines some of the most sought-after features from Sony’s topline camera series into a single body, making it a top choice for professional use. The Alpha 1 II is touted as being able to deliver higher resolution, speed, and AI-driven technology, catering to the demanding needs of professional photographers and videographers.


Management’s lens

“The original Alpha 1 was a groundbreaking release in 2021, and since then Sony has continued to raise the bar, year over year. When developing the successor to our esteemed flagship model, we made it our mission to incorporate feedback from the industry and the community of Alpha 1, Alpha 7R V and Alpha 9 III users. The result is a powerhouse of a camera – our highest-performing, most balanced, utilitarian tool on the market,” Sony Electronics’ vice president of imaging solutions, Yang Cheng said in a news release. “The Alpha 1 II stays true to the Alpha 1’s foundational core of high resolution and speed but is amplified with a dedicated AI processing unit and enhanced ergonomics. It is sure to be seen as Sony’s strongest and most reliable hybrid camera ever created.”

Key features of the Alpha 1 II

  • High-resolution sensor: The Alpha 1 II boasts a full-frame Exmor RS stacked CMOS sensor with an effective resolution of 50.1 megapixels, a little under Soafny’s A7RV 60 megapixels (you might find a “Black Friday” deal on that one, too).
  • High-speed shooting: Capable of up to 30 frames-per-second blackout-free continuous shooting with autofocus and autoexposure tracking, this camera is perfect for capturing fast-paced action.
  • Advanced AI processing: The integrated AI processing unit enhances subject recognition performance and introduces a new “auto” recognition mode that automatically detects subjects, making it easier to capture the perfect shot.
  • Anti-distortion shutter: The high-speed anti-distortion shutter minimizes rolling shutter effects, resulting in clear and undistorted images.
  • Pre-capture and speed boost: The camera features a pre-capture mode of up to one second and a continuous shooting speed boost, ensuring you never miss a critical moment.
  • Enhanced image stabilization: With improved optical image stabilization of up to 8.5 stops (centre) and 7.0 stops (periphery) for still images, and a new dynamic active mode for videos, the Alpha 1 II delivers sharp and stable footage.
  • Improved noise reduction: Updated processing algorithms provide better image noise reduction at mid-to-high ISO sensitivities, enhancing image quality in various lighting conditions.
  • High-quality video recording: The Alpha 1 II supports up to 8K 30p and 4K 120p video recording with 10-bit 4:2:2 colour depth, along with features like breathing compensation, auto framing, and the ability to import user lookup tables.
  • Ergonomic design: Weighing approximately 743 grams (1 lb, 7.3 oz), the camera features updated ergonomics for improved handling and comfort during extended use.


Fit into frame

The Alpha 1 II will be available in December 2024, priced at approximately US$6,499.99 and C$8,499.99. It will be sold through Sony’s authorized dealers across North America. A steep price tag for a camera to be sure, but for professionals looking to get to the top of their field, the Alpha 1 II represents the pinnacle of hybrid tools, ideal for a wide range of applications including photojournalism, wildlife, sports, portraiture, weddings, and commercial work. Alternatively, you could buy a PlayStation 5 Pro at that price tag.

About Sony

Sony Corp. is one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services.

Sony stock (NYSE:SONY) last traded at US$19.76 and is up 4.34 per cent since the year began.

Join the discussion: Find out what everybody’s saying about this stock on Sony’s Bullboard, and check out the rest of Stockhouse’s stock forums and message boards.

The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.

(Top image via Sony Corp.)




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