Social media stocks have undergone a transformation -- from Wall Street darlings to highly-scrutinized organizations.
An accumulation of users is no longer the driving force behind the cache of a social media company; rather, it’s how they can monetize those users to create revenue and drive shareholder value.
Last year the red-hot social media trend peaked with the initial public offering of messaging service Twitter, Inc. (NYSE: TWTR), which marked a significant turning point in this industry group.
The frenzied sentiment for new social media stocks has since been cooled by the appeal of large companies with established business models.
This year, the majority of stocks in the Global X ...
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