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This Company Offers A Product Like Customizable, No-Fee ETFs

Benzinga.com
0 Comments| October 16, 2014

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Hardeep Walia is the co-founder and CEO of Motif Investing, a concept-driven trading platform. Customers build their own motifs, or thematically-weighted baskets of stocks traded in a single transaction.

Walia recently joined Benzinga’s #PreMarket Prep to explain how his company could potentially disrupt the ETF sector.

Efficiency And Personalization

The idea for Motif came when Walia, a former executive at Microsoft Corporation (NASDAQ: MSFT), wanted to invest in the mobile Internet sector around 2009.

"I love to trade, and one of the frustrations I had is that I ...

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