No matter where in the world you go, there is some kind of sport that is adored by that culture. If you walked into a store in India, you might see a TV blaring cricket. If you walked through favelas in Brazil, you might see kids playing soccer. Here in the United States, we’re all about football. Despite all of the differences from culture to culture, the appreciation for sports is always there and acts as the root of many debates, bets, and the occasional black eye (which of course, we do not endorse).
We often find ourselves taking our opinions and debates onto social media. We have all these different social media platforms that all play a different role in how people engage with the sporting industry - for example, Twitter is the platform for debate, while Youtube is the platform to live stream, and Facebook has it’s Sports Stadium product lined up for football fans.
It’s a bit of a cluttered mess. A big cluttered mess actually.
You see, while the nature of each of these platforms have something to offer, they weren’t built for people that want to hear about sports. They are broad to a point where it’s hard to sift through and find quality content. These platforms have become a jumble of internet trolls and the same content over and over and over again.
FanDom Sports Media (CSE:FDM)
www.fandomsportsmedia.com carefully curates and produces sports fan content, and its first mobile app, FanDom Sports App, is a quick and easy way to stay connected. The FanDom Sports App is an engaging sports-focused social platform for sports fans of all kinds, whether they be hard-core fanatics, gaming/fantasy enthusiasts, or casual fans. It’s an organized and more structured platform to celebrate, debate, commiserate, and discuss the latest and greatest in the sports world with other fans and potentially even your favourite athletes. FanDom Sports is engaging with athletes, super fans and celebrity sports fans to bring in content that users would either have to really dig for, or simply wouldn’t find on other social media platforms. As the user engages, they are rewarded status points for their participation.
The app has a few sections to engage with:
- FanDom Sports - This is where the debate happens. This is the section where users can challenge other sports fans, bloggers, and athletes to debate all the burning hot topics in sports.
- FanDom Facts - Want to get smarter? Test users sports knowledge with daily trivia questions, and in return gain some of those status points (which we’ll discuss a little further on).
- FanDom Life - This is where users can scroll endlessly through videos of their favourite athletes, or perhaps see what they’re up to off the field. Maybe they want to see what their favourite musician (who might happen to love the same team as them) is doing to celebrate the latest game victory. Maybe they want to see how their favourite athlete prepares for that big upcoming game.
The management team behind FanDom Sports has over 60 years combined experience in the tech sector. The management team is comprised of individuals who have been accredited with many successes in the app and game industry, along with individuals who have flourished in the finance and securities sectors and have the ability to support the Company’s access to capital internationally.
Originally from Vancouver, British Columbia, they recently settled down in Santa Monica, California. There, the company will have greater access to employee talent, the ability to form strategic partnerships, and a little more sunshine than in beautiful British Columbia. California currently has 18 major professional sports franchises, which is more than any other U.S. state, along with a thriving mixed martial arts and extreme sports sector. FanDom Sports has been accepted into a business accelerator program in the Los Angeles area, which will definitely help get their name out there. This is a big move.
Former professional baseball player Royce Clayton was appointed to the Advisory Board in early May. Mr. Clayton spent 17 seasons in the MLB playing for 11 different teams along with being named an all-star. As you might speculate, a professional athlete with 17 years of experience will undoubtedly have a massive network of contacts to draw on to support FanDom Sports financially and through various promotional and marketing channels.
On May 9
th, the Company announced that multi-talented music producer Scott Keeney, better known by his stage name DJ SKEE, had been appointed to the Board of Directors. DJ SKEE has had a successful career in the entertainment, commercial and sport industries. He has been involved with a range of marketing campaigns that span several business sectors and has worked with athletes and teams across all sporting organizations, including the Los Angeles Lakers who used his song Purp & Yellow as their theme song for the 2011 season. DJ SKEE’s vast network of contacts in the entertainment and sporting industries, along with his experience in the area of marketing and promotion will prove invaluable to the development of FanDom Sports.
FanDom Sports is unique in that it really engages the whole spectrum of sports fans - from
very casual to
very hardcore. What this does is it will attract more people - rather than pigeonhole itself to just one kind of fan - and therefore grow faster. It’s all about opening doors, instead of closing them. FanDom sports has the potential to bring in a lot of people from all over the world.
Their revenue model is all about delivering high quality content - the kind of stuff people actually want to see and content that is relevant to the advertiser’s target audiences. The FanDom Sports App supports multiple revenue streams such as:
- Traditional Advertising Units
Ad space, banners, buttons - a tried and true form of advertising.
- Sponsorship (local and national) and world events
- Custom branded content
By matching advertisers/brands with athletes, celebs, or fans, the FanDom Life section will have interesting content that simply can’t be found anywhere else
Remember those status points we mentioned earlier? Users will be able to gain status levels, which in return allows them exclusive posting privileges, prizes, and invitations to sponsored events. Who knows, maybe you’ll get the chance to hang out with some stars.
The icing on the cake is that the management team is solid. They have many years of combined experience and a strong mix of skills and experience to make FanDom Sports into a major player in the industry. The technical team is equally strong, having many successes within the app development industry.
The big picture: Sports are a multi-billion dollar industry and FanDom Sports has created a way to cash in on it, while providing an incredibly useful and much-needed platform for sports fans.
FanDom Sports is catering to the engagement needs of the sports loving community. This app is unique and provides some much needed innovation in how sports fans connect.
With all of this to consider, please visit our site atwww.JuniorGoldReport.comand sign up for your FREE newsletter. We are about to launch our new tech site - stay tuned!
Happy Investing!
Kal Kotecha PhD
Editor of the Junior Gold Report
email:
kal@juniorgoldreport.com
website:
www.juniorgoldreport.com
Kal Kotecha, PhD, is the editor and founder of the Junior Gold Report, a publication about small cap mining stocks that is read and enjoyed by thousands of investors. He was the editor and creator of the Moly/Gold Report, which focused on critical analyses and open journalism of companies profiting from the precious and base metals sector. The scope of his current activities include worldwide onsite analyses and reporting of developing companies. Kal has previously held leadership positions with many junior mining companies. After completing his MBA in Finance in 2007, Kal completed his PhD in Business Administration in January 2016. His thesis was on the Affective Heuristics of the 2008 stock market crash. He also lectures Economics at the University of Waterloo and formerly at Niagara College where he was voted Professor of the Year 2013/2014. Contact:
kal@JuniorGoldReport.com
Disclaimer
© 2010 Junior Gold Report
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