Modern society lives in a business world. We allow ourselves to be controlled and guided consciously or unconsciously and make decisions on an ongoing basis. The advertising industry is omnipresent and access to the customer plays a decisive role. The social media and also the gaming industry have developed advertising possibilities in recent years, with which the target group can be reached directly without wastage. From a certain size on, platforms and service providers become a self-runner.
The gaming platform
Enthusiast Gaming (TSX: EGLX) is the largest gaming and esports network in North America. The company now reaches more than 200 million people worldwide every month.
The company can market over one billion page impressions with the advertising industry. The company's portfolio includes more than 100 gaming websites, over 900 YouTube channels and seven professional Esports teams. In addition, Enthusiast Gaming hosts 30 live gaming events worldwide.
The company has made
a total of ten acquisitions since 2018, allowing it to grow rapidly. This strategy allows the company to expand direct sales, subscription models and strategic partnerships with synergies. On the stock exchange Enthusiast Gaming is valued at CAD 134.81 million.
The social media platform
Facebook (NASDAQ: FB) has become the market leader in social media over the past 12 years. No one has ever managed to connect more people.
More than two billion people are part of the platform according to Facebook. More than 140 million companies now use Facebook to connect with their customers. More than 100 billion messages are sent daily and over one billion articles are published.
The company is represented worldwide with around 70 offices and operates 15 data centers, which are 100% powered by renewable energy. Its stock market value has risen to over USD 512 billion in recent years, making the company one of the world's heavyweights.
The payment platform
The German DAX company Wirecard (FSE: WDI) has become a global player in the processing of payments. The provider of payment solutions offers business customers the possibility that their customers
can carry out their payments worldwide using different methods. Wirecard can assist its business customers in the integration of technical solutions and with the required licenses.
Mobile and online payment options are continuously gaining in popularity and generate corresponding demand and sales at Wirecard. On the stock exchange, the company is currently valued at a market capitalization of EUR 17.78 billion.
CONFLICT OF INTEREST & RISK NOTE
We would like to point out that Apaton Finance GmbH, the owner of news.financial, as well as partners, authors or employees of Apaton Finance GmbH may hold shares in the aforementioned companies and that there may therefore be a conflict of interest. Further details can be found in our ´
Conflict of Interest & Risk Disclosure´.