Full disclosure: The writer of this piece is a Gen X'er and has previously questioned why some companies in certain industries continue ignoring this generation and its economic might.
So, with that out of the way, recent data from TD Ameritrade Holding Corp. (NASDAQ: AMTD) suggest Gen X is making significant contributions to the seemingly undaunted growth of the exchange-traded funds industry.
Demographic Data
While Baby Boomers and Millennials are the primary targets of financial services companies' marketing dollars, Gen X is embracing ETFs at a rate comparable to those other, allegedly more important generations.
“We recorded Millennials as having 16 percent of their investments in ETFs in 2016, which increased from 10 percent in 2013 with their ETF assets growing by 65 percent,” according to a recent TD Ameritrade study. “Gen X currently has 15 percent of their investments in ETFs, increasing from 10 percent and their ETF assets have grown by 64 percent. Finally, Boomers hold 10 percent in ...
/www.benzinga.com/trading-ideas/long-ideas/16/07/8225471/gen-x-is-driving-etf-growth-too alt=Gen X Is Driving ETF Growth, Too>Full story available on Benzinga.com
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