If you are someone who’s serious about promoting their business, you are already aware of the importance of participating in craft fairs and exhibitions. Nothing beats tradeshows and craft fairs when it comes to giving businesses and customers a common platform to interact, share ideas, and understand each other better. And what you need to pull potential customers to your pavilion in such public events is an effective marketing tool.
What if we told you there’s a marketing tool that can double up as your pavilion? There’s indeed one such accessory, and we all know it as the custom gazebo! If you are familiar with the outdoor event scene, you know how essential pop up tents are to the whole thing. Pop up gazebos are an eye-pleasing iteration of the mundane outdoor tent with a silhouette resembling permanent gazebo shades. Gazebos were once a standard part of the opulent architecture of the 19th century. You can still find them in old gardens and parks.
Where the modern custom gazebos really stand out in terms of form and functionality is:
  • Modern gazebo tents are, well, tents! You can take them anywhere! They are made of lightweight materials that enable them to be transported with ease. Pitching and taking down a gazebo tent is super-easy and you don’t need professional help for that.
  • Pop up gazebos serve their primary purpose as a shelter solution with aplomb. They have canopies made of materials such as PVC and polyester. These materials are waterproof and UV resistant, meaning you and your guests are safe from the sun and the rain in their shelter.
  • You can have your gazebo custom printed to suit your taste or brand requirements. This is exactly how you can turn your humble gazebo tent into an effective marketing tool. And this brings us to the topic of today’s discussion.
Here’s how you can give your brand some much-needed exposure with the help of custom gazebo tents!
1. A striking brand pavilion
The first thing that you need as a brand owner in a craft fair is a visually striking brand pavilion. And for that you need to customise your gazebo. Here’s some tips to achieve that.
  • Decide on a brand colour or colours. The colour scheme needs to be such that it appeals to your client base. Much depends on the product/service you are selling and the average age of your customers. Evidently, a brand selling adventure tourism products will be more inclined to choose snazzy colour schemes. Businesses dealing in stuff like real estate or finances might be better off by going for less flashy colour schemes.   
  • Ask your tent maker to render your tent’s canopy in your brand colours.
  • Decide on a brand logo. It needs to be simple and catchy at the same time. Best if you employ the services of professional logo makers to do your job. Once your logo is designed and ready, choose a suitable slogan to go with it.
  • Once again, ask your tent maker to print your brand logo and slogan on your custom gazebo, and your accessory is ready for business.
2. Employ promotional banners
In a craft fair buzzing with people, you need more than a custom printed gazebo to draw the attention of the masses towards your pavilion. You need promotional banners to go with your pavilion.
There are all sorts of different promotional banners available in the market. Tent and promo-material manufacturers like Extreme Marquees, for instance, have accessories like tent flags, pull up banners, pop up banners, and custom banners as part of their offerings. The services they offer include –
  • Custom designs for your banner – basically you can have anything printed on your banner as long as it is not offensive to people!
  • Custom sizes – yes, you can ask the seller to design a banner according to your size preference.
  • These banners are made of materials like PVC or PVC-coated polyester, making them durable enough to last for many years.
3. A theme for your pavilion
The best way to stand out in a sea of brand pavilions is to have a theme going for your stand. Choice of theme depends upon the product you are selling and helps lend a unique vibe to your brand pavilion. Graphics, marketing tools and light fixtures are just some of the things that contribute to the overall ambience.
Some themes to consider depending upon your business –
  • Carnival theme for travel and tourism businesses.
  • Rustic theme for farming equipment tools suppliers.
  • Fairyland theme for businesses selling children’s toys and other merchandise.
  • A pavilion displaying graphics and videos on white-water rafting, mountain biking, rock climbing and trail hiking serves best for adventure sports marketers.
It all depends upon your imagination really. Let it run wild, but keep an eye on the budget as well!
If space is not an issue, think of employing multiple 10x10 tents in a suitable configuration to create a generous indoor space for your guests. We recommend using sidewalls to create separate zones inside your pavilion. PVC sidewalls can be custom printed to display messages and promo-offers. Use them as your canvas to promote your brand further.
What to look for when buying a custom gazebo or pop up marquee tent
  • Always go for reputed manufacturers who offer warranty on their products. And, they should be willing to tailor your accessory according to your preferences.
  • Choose cost-effective over cheap. Something that is cheap upfront might not prove to be reliable in the long run. You need your accessory to last really long.
  • Make sure you don’t buy anything you cannot assemble yourself, and that too with ease. That’ll take all the fun away from your outdoor activity.
Keep reading our blogs for your daily dose of information on outdoor tents!