- New Functionality Delivers March Madness News and Action as it Happens
TORONTO, March 13, 2015 /CNW/ - Sprylogics International Corp. ("Sprylogics" or the "Company") (TSXV:SPY.V - News), a technology provider of semantic search and local mobile search for consumers and businesses, is pleased to announce that it has now integrated NCAA Men's Basketball ("NCAAMB") into its BreakingSports app, giving users real time news and updates, scores and statistics.
The new NCAAMB feed will allow users to follow NCAAMB teams and players of their choice and filter the news and information to their liking. BreakingSports is ready to deliver fast and compelling news, in fully automated, real time manner, with push notifications, to users throughout the upcoming NCAA March Madness tournament.
"We are excited to deliver this new NCAA feed in time for the 2015 March Madness," said Marvin Igelman, CEO of Sprylogics. "We know there is tremendous interest from fans in bracket contests to the millions who follow with keen interest. Now, BreakingSports can deliver customized, fast and compelling game and player news as it happens, throughout the tournament."
BreakingSports tracks social media in real-time for significant sports information and events and distributes summarized information through fully automated real-time push notifications to consumers. By utilizing advanced artificial intelligence techniques, BreakingSports can detect events as they happen and as they are announced in social media, determine nature of the events, attribute events to participants, summarize source articles, index the underlying information, provide search of events and articles and send alerts to fantasy players, sport fans and enthusiasts.
Compared to other similar products, BreakingSports has the differentiated advantage of not requiring human intervention when detecting and generating alerts, thereby enabling faster delivery of relevant information. Through a simple-to-use interface BreakingSports users specify what teams and players they are interested in as well as what type of events they care about, such as injuries, roster moves, line-up changes, statistics, rumours and more.
Full article:
https://ca.finance.yahoo.com/news/sprylogics-launches-ncaa-mens-basketball-123000864.html
PS. All about advertising dollars and how to monitize the user base.
Cheers,
Dave.