Safe-T Group Ltd. Expects Record First Quarter 2022 Revenue Update Regarding the Company's Consumer Business Model and Recurring Revenues
The Company’s customer acquisition program is based upon a 5-year business model that employs a user Lifetime Value (“LTV”) metric. LTV is a calculation of the average dollar amount of revenue anticipated to be received from subscribers over their retention period. According to this model, the Company can estimate future recurring revenue based upon the number of users at any given point of time, multiplied by the relevant LTV. Each product produced by the Company has an associated LTV metric. An updated Corporate presentation including a description of the Company’s LTV model can be found on the website here.
“Since we invested into our consumer business in the second half of last year, we successfully generated a growing future revenue stream of subscribers, one which is and will be an important asset and driver of value for Safe-T. After several months of investing into sales and marketing to acquire our current customer base in support of our first consumer product, we are now able to begin modeling our return on investment based upon the LTV of these consumer subscribers. The attractive LTV metrics we have produced to date provide us with confidence in the sales and marketing efficiency of our consumer acquisition program and its ability to attract profitable customers. This capability will be critical as we expand our offerings onto multiple platforms including Windows, Android and Apple iOS mobile devices and desktop computers later this year. Looking ahead, we intend to continue leveraging our successes through further investments into new and innovative products and accelerating customer acquisitions which we believe will translate into sustained, long-term enterprise value, and ultimately, bottom-line profitability,” added Mr. Daniel.
Safe-T expects to release the fully reviewed financial statements on or before May 31, 2022.
https://www.globenewswire.com/news-release/2022/04/18/2423705/0/en/Safe-T-Group-Ltd-Expects-Record-First-Quarter-2022-Revenue-of-Approximately-4-Million-Representing-Growth-of-200-Compared-to-First-Quarter-of-2021.html